Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create ITVA's marketing function from the ground up.

• Formulate the marketing strategy, framework, processes, and organizational base.

• Develop positioning and messaging aimed at enterprise IT, networking, infrastructure, and security leaders.

• Position ITVA as a well-known and trusted entity in AI-driven enterprise IT operations.

• Design and implement demand-generation campaigns that yield qualified enterprise opportunities and bolster revenue growth.

• Collaborate with sales, product, and leadership teams on launches, market expansion, and customer acquisition initiatives.

• Oversee website strategy, SEO, paid advertising, email marketing, and digital acquisition channels.

• Create technical and business-oriented content, customer success stories, and industry insights.

• Set up attribution, analytics, reporting, and performance measurement systems.

• Develop sales enablement resources, competitive positioning, case studies, and marketing campaigns.

• Identify, recruit, and cultivate marketing talent.

• Implement campaigns, generate content, test messaging, and achieve results through hands-on efforts.

• Collaborate directly with company leadership, engineering, product, and sales teams to refine market positioning and enhance customer outreach.

⛳️ Requirements

• A minimum of 7 years of professional marketing experience, preferably in B2B enterprise software, SaaS, cybersecurity, or infrastructure technology.

• At least 3 years of marketing leadership experience, demonstrating ownership of strategy, execution, and business outcomes.

• Proven track record of building or scaling marketing functions within startups or rapidly-growing technology firms.

• Strong comprehension of enterprise B2B marketing, extended sales cycles, and technical buyer personas.

• Experience in crafting positioning, messaging, and go-to-market strategies for intricate technology products.

• Demonstrated success in developing demand-generation programs that yield measurable pipeline and revenue results.

• Experience spanning content, digital, product marketing, and growth initiatives.

• Strong analytical capabilities and a data-driven mindset regarding marketing performance.

• Exceptional communication, storytelling, and leadership skills.

• An entrepreneurial spirit with the ability to operate autonomously, prioritize tasks effectively, and excel without a predefined playbook.

• Background in marketing enterprise infrastructure, networking, cybersecurity, observability, or IT operations platforms.

• Previous experience as an early marketing hire or a founding marketing leader.

• Experience collaborating with technical founders and engineering-led organizations.

• Familiarity with account-based marketing (ABM), enterprise events, industry conferences, and partner marketing.

• Experience in crafting marketing strategies targeting Fortune 500 enterprises or regulated sectors.

• Knowledge of AI products and the enterprise AI landscape.

• Experience in hiring and scaling high-performing marketing teams.

🏝️ Benefits

• Authentic zero-to-one opportunity with the freedom to shape the marketing function.

• Established product with genuine enterprise customers, validated technology, and commercial success.

• Significant influence over company strategy, product positioning, and go-to-market choices.

• Opportunity to develop the marketing organization, culture, and operational processes.

• Direct insight into the relationship between marketing initiatives and company growth.