Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive execution of the marketing campaign calendar across the UK and US, encompassing ABM, paid, organic, email, content, and events.

• Serve as the in-house counterpart managing the external campaign agency.

• Take ownership of daily campaign performance and provide weekly reports to the executive team.

• Create web copy, landing pages, case studies, white papers, sales collateral, social media content, and email sequences.

• Direct, edit, and ensure quality control of AI-assisted marketing outputs.

• Convert clinical outcomes, customer narratives, and product capabilities into commercial proof points.

• Implement account-based strategies targeting designated US health systems, NHS trusts, and university nursing programs.

• Manage the day-to-day operations of the marketing technology stack, including HubSpot.

• Collaborate with Sales, Account Management, and Success teams to synchronize marketing programs with pipeline requirements.

• Take charge of key events in the US and UK, including pre-event ABM, on-site presence, and post-event follow-up.

• Evaluate the contribution of events to pipeline performance.

• Develop customer case studies, reference calls, co-marketed content, and advocacy initiatives.

• Establish weekly campaign reviews, monthly performance reporting, and quarterly planning aligned with pipeline targets.

• Oversee the marketing budget and ensure accountability among agencies and vendors.

⛳️ Requirements

• 5-8+ years of experience in B2B marketing.

• Senior-level responsibility for positioning, product marketing, and editorial strategy within a SaaS healthtech context focused on enterprise deals.

• Direct experience in marketing to US health systems, with knowledge of buying committees and consensus-driven procurement processes.

• Experience in marketing to nursing schools and academic institutions is highly preferred.

• Familiarity with marketing to NHS trusts and UK universities is advantageous.

• Extensive, up-to-date, hands-on experience with AI tools, including Claude and contemporary AI technologies, is essential.

• Proven experience in establishing quality standards and review processes for AI-generated content.

• Strong editorial judgment at a senior level, with the ability to personally refine and enhance marketing content.

• Demonstrated experience in managing product marketing and competitive positioning.

• Comfort in handling a budget and managing personnel, contractors, and agencies.

• Knowledge of HubSpot, LinkedIn paid advertising, intent and ABM tools, and basic analytics.

• A successful history as a senior individual contributor and small-team leader, rather than functioning solely as a full-time people manager.

• Experience working with an established go-to-market strategy rather than creating one from the ground up.

🏝️ Benefits

• 30 days of paid time off plus 8 company holidays.

• Uncapped commission structure.

• Comprehensive medical, vision, and dental insurance.

• High-performance laptop and VR headset provided.

• Flexible work environment with remote-first options.

• One-time office setup allowance of $600.

• 401K retirement plan.

• The fulfillment of knowing you are making a significant impact!