Chief Marketing Officer

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Drive the go-to-market strategy for SIS across both new and existing products, services, and market segments.

• Define target customer profiles, positioning, launch strategies, and success metrics.

• Oversee product marketing for the SIS portfolio, including positioning, value propositions, messaging tailored to buyers, competitive differentiation, and launch preparedness.

• Collaborate with the CEO, product, and finance leaders to make pricing and packaging recommendations.

• Direct market research, competitive intelligence, and customer insights to pinpoint growth opportunities and guide product strategy and investment decisions.

• Facilitate sales enablement through value propositions, buyer-specific messaging, customer evidence, and sales tools.

• Establish the enterprise marketing vision, annual plan, and long-term goals.

• Act as the executive representative of the market and customer in company decisions.

• Present market opportunities, brand strategy, marketing performance, and ROI to the Board of Directors.

• Collaborate with the Chief Growth Officer on pipeline objectives, customer acquisition, and expansion initiatives.

• Manage SIS brand strategy, positioning, and standards, including brand evolution or rebranding efforts.

• Lead corporate communications, public relations, analyst relations, thought leadership, and executive visibility.

• Work with executive leadership on reputation management and sensitive external communications.

• Oversee integrated demand generation across various channels, including digital, content, email, search, social media, events, account-based marketing, and partner channels.

• Coordinate with sales on lead qualification, handoffs, conversion, and pipeline reporting.

• Partner with customer success, product, and sales teams to enhance customer engagement, advocacy, retention, and growth.

• Manage the marketing budget, resource allocation, and agency partnerships.

• Define performance metrics for marketing-sourced and influenced pipeline, revenue contribution, conversion efficiency, brand awareness, and customer engagement.

• Supervise marketing operations, technology, automation, analytics, and data integrity.

• Ensure marketing claims, content, and data practices comply with healthcare regulations and customer requirements, including HIPAA and patient information protection.

• Lead, mentor, and develop the marketing team; set priorities, expectations, and accountability standards.

• Build team capabilities, succession plans, and operational structures.

• Manage agency and vendor partnerships while promoting collaboration across SIS business units.

• Evaluate current product positioning, competitive landscape, marketing team, and results within the first 90 days.

• Deliver refreshed positioning and messaging, an active sales enablement program, and a marketing plan and budget by the sixth month.

• Implement key go-to-market and launch plans, demonstrate pipeline growth, and establish the appropriate team structure by the twelfth month.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 15 or more years of progressive marketing experience, including substantial senior leadership roles managing a broad marketing function in a B2B SaaS, technology, or services environment.

• Preferred experience in healthcare technology.

• Demonstrated leadership in product marketing, including product launches, positioning, competitive differentiation, and pricing and packaging input, ideally within healthcare technology.

• Proven track record in developing and executing go-to-market strategies in close collaboration with sales, generating qualified pipeline, and achieving measurable revenue growth across various products or services.

• Experience presenting to boards and executive teams, managing budgets, and guiding senior marketing leaders through organizational transitions.

• Experience in leading a company rebrand or brand repositioning from strategy to execution, with measurable results in brand positioning, market recognition, or business performance is strongly preferred.

• Strong expertise in product marketing, go-to-market strategies, brand strategy, demand generation, customer marketing, communications, and marketing operations.

• Strong commercial and financial acumen; ability to translate market insights and analytics into clear investment decisions and measurable priorities.

• Excellent executive communication skills, sound judgment, and the capability to influence across functions.

• Currently, we are unable to sponsor H1B candidates.

🏝️ Benefits

• Medical insurance.

• Vision insurance.

• Dental insurance.

• Short Term Disability insurance.

• Long Term Disability insurance.

• Life Insurance.

• Vacation/Sick time.

• 401(k) retirement plan with company match.

• Paid Holidays.

• SIS Cares Day.