VP of Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee and direct the sales and marketing operations of the Business Unit.

• Formulate and execute sales and marketing strategies in alignment with the unit’s strategic objectives.

• Track and assess sales and marketing performance against established targets.

• Create annual sales and marketing plans that focus on profitability, product, sales, and margin enhancement.

• Design marketing and sales strategies for the company’s products and potential new customers.

• Investigate market challenges and opportunities, crafting strategies to tackle them effectively.

• Explore and cultivate marketing initiatives, direct marketing efforts, and new project/product development.

• Establish strategic pricing based on insights regarding customers, competitors, and market trends.

• Offer education, training, guidance, and leadership to external sales teams.

• Spearhead the identification of new business prospects within both new and existing target accounts.

• Oversee the planning and creation of marketing and communication materials.

• Head the Inside Sales, Contract Administration, Quality Services, and Marketing departments.

• Set and uphold minimum Gross Margin targets that align with ROCE and EBIT objectives.

• Direct ongoing development of Value Added Services.

• Manage and lead Quality Services with P&L accountability.

⛳️ Requirements

• Over 10 years of experience in sales, marketing, and product management.

• In-depth knowledge of products, markets, sales dynamics, suppliers, and inventory management.

• Proven experience in strategic planning and implementation.

• Familiarity with contracting, negotiation, and change management practices.

• Expertise in structuring sales quotas and revenue projections.

• Background in planning marketing strategies, advertising campaigns, and effective public relations initiatives.

• Strong written and verbal communication skills, along with excellent interpersonal abilities.

• Capability to inspire teams to produce high-quality materials within strict deadlines while managing multiple projects concurrently.

• Competence in participating in and leading group discussions.

• Flexibility to work a varied schedule.

• Bachelor’s degree and/or completion of a Master’s in Marketing; MBA is preferred.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• Life Insurance and Disability coverage.

• Optional Wellness Programs.

• 401(k) or RRSP with Company Match.

• Paid Vacation and Holidays.

• Tuition Reimbursement.

• Competitive company benefits for qualifying positions.