Director, Marketing Data Measurement Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing measurement framework and establish KPI definitions from expenditure to outcomes in coordination with the Finance team and the Data Leader.

• Create and sustain attribution and marketing mix models to assess ROI and marginal returns by channel and market.

• Design incrementality studies, which include geo holdouts, lift tests, and matched markets, to validate models and awareness media.

• Convert measurement results into response curves and budget suggestions for the steering wheel and annual spending plan.

• Manage the measurement playbook that encompasses test design, sample size, statistical significance thresholds, test duration, and call criteria.

• Evaluate measurement plans for significant tests and mentor Pod Measurement Leads and Test Leads on test design.

• Operate the measurement control tower that monitors tests, outcomes, and KPIs with a consistent review schedule.

• Consolidate insights from tests into a shared knowledge base to scale successful strategies across divisions.

• Provide regular measurement updates with implications for investments and the subsequent year’s plan.

• Collaborate with Paid Media and agencies to verify platform-reported results and enhance conversion signals.

• Ensure tracking accuracy with MarTech, which includes tagging, UTMs, and lead-to-start matching in the CRM.

• Keep the CGMO, Finance, and stakeholders informed on progress toward objectives.

• Carry out other assigned tasks.

⛳️ Requirements

• A minimum of 8 years of experience in marketing measurement, econometrics, or analytics.

• Extensive knowledge of marketing mix modeling (MMM), attribution, incrementality, and experimental design.

• Proficiency in SQL and Python or R.

• Expertise in Excel and BI tools such as Tableau.

• Capability to articulate statistical results clearly and translate them into investment decisions.

• Hypothesis-driven and data-informed thinking.

• An unbiased approach to reporting outcomes.

• A fail-fast mindset that embraces testing, learning, and iterating.

• Ability to motivate leaders to take action based on insights.

• Demonstrated proactive ownership and teamwork skills.

🏝️ Benefits

• Equal opportunity employment.

• Additional compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements.

• Online, on-campus, and workplace education and training services provided by the organization.