Marketing Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead product and service marketing efforts, encompassing market research, support for product development, analysis of customer feedback, and serve as an internal advocate for the product.

• Strategize and implement marketing campaigns that assist local sales teams and promote publisher products to libraries and other essential audiences.

• Supervise the creation and distribution of marketing materials, including email campaigns, webinars, white papers, training resources, events, public relations activities, website content, and social media strategies.

• Collaborate with the Sales Director EMEA, Associate Director of Marketing, and the broader global marketing team to formulate and execute the European marketing strategy.

• Establish and nurture relationships with internal stakeholders, publishing partners, and external vendors.

• Organize and participate in library-focused exhibitions, conferences, and industry events.

• Propel lead generation initiatives and customer outreach programs.

• Assess campaign performance and offer insights and recommendations to enhance marketing effectiveness and return on investment (ROI).

• Take on additional responsibilities and project-related tasks that support overarching business goals.

⛳️ Requirements

• Based in the UK.

• Capable of working effectively in an international setting.

• Exceptional written and verbal communication skills in English.

• Proficiency in other languages is a plus.

• Proven experience in marketing, communications, or a related discipline.

• Global outlook and comprehension of diverse markets.

• Strong creative skills with a sharp eye for design, branding, and audience engagement.

• Familiarity with AI-driven marketing tools and technologies.

• Experience in content creation, campaign optimization, market research, customer insights, and workflow automation.

• Prior experience in the library, publishing, scholarly communications, or information services sectors is beneficial but not mandatory.

• A university degree or equivalent professional experience is preferred.

• Solid understanding of social media platforms, digital marketing best practices, lead generation tactics, and marketing analytics.

• Proficiency in CRM systems, email marketing platforms, content management systems (CMS), and marketing automation tools.

• Experience with design software such as Adobe Creative Suite or Canva is advantageous.

• Experience in website management and digital content publishing is a plus.

• Highly organized and self-driven.

• Ability to juggle multiple projects in a fast-paced environment while maintaining meticulous attention to detail.

• Data-driven mindset with the ability to analyze campaign performance metrics and translate insights into actionable strategies.

🏝️ Benefits

• Competitive salary.

• Primarily home-based working arrangement.

• Occasional travel across Europe.

• Collaborative, informal, and international work environment.

• Opportunities for professional growth and career development.

• Chance to contribute to global marketing strategy.

• Opportunity to learn from seasoned marketing professionals.

• Ability to influence strategic direction.

• Increasing responsibility and rewarding career advancement.

• Commitment to Diversity, Equality, and Inclusion.