Chief Marketing Officer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the marketing department from the ground up, recruiting essential positions and expanding the team based on performance metrics.

• Take charge of revenue marketing, encompassing regional and source-specific pipeline objectives.

• Create a Sales and Marketing Service Level Agreement (SLA), define Marketing Qualified Leads (MQLs), and clarify unaddressed leads.

• Implement an AI-driven operational framework across CRM systems, marketing automation, and shared knowledge resources.

• Execute buying-group initiatives through events, digital channels, Account-Based Marketing (ABM), partnerships, and analyst networks.

• Develop and spearhead the Agentic Trust category.

• Strategically position four offerings and sales initiatives tailored to various buyer personas.

• Manage analyst relations, oversee communications, and refresh the brand image.

• Direct external agencies while being accountable for results.

• Create a comprehensive KPI scorecard suitable for board presentations in conjunction with Sales and Finance, including multi-touch attribution metrics.

• Lead regional marketing initiatives across North America, LATAM, EMEA, and APJ.

• Enhance customer and partner marketing efforts to support net revenue retention and collaborative selling.

• Deliver plans for team restructuring, aligned pipeline targets, Sales and Marketing SLAs, executive dashboards, program evaluation frameworks, and win/loss analysis.

• Foster recognition from analysts and the press, generate marketing-driven pipeline, accelerate pipeline progression, shorten deal cycles, contribute to net revenue retention through customer marketing, and refresh brand visibility.

⛳️ Requirements

• Proven experience in marketing enterprise B2B software within the $100M to $500M Annual Recurring Revenue (ARR) range, particularly with large-enterprise buying committees.

• Demonstrated history of establishing or leading a new B2B category.

• Experience in jointly owning pipeline metrics with Sales teams.

• Ability to build a streamlined marketing function without excessive managerial layers.

• Personal experience with AI technologies and automation tools.

• Strong expertise in marketing operations and performance measurement, including attribution and executive scorecards.

• Background in analyst relations, public relations, and brand management, including managing external partners.

• International experience, with a focus on the North American market.

• Preferred but not mandatory: experience in identity, fraud, or security domains, or selling to Chief Information Security Officer (CISO) buying groups.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Potential equity

• Unlimited Paid Time Off (PTO)

• Paid sick leave

• Parental leave