Marketing Executive, Baking

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Provide marketing assistance and undertake specific design tasks as needed.

• Develop and execute comprehensive marketing strategies to promote Lesaffre’s products and services.

• Aid in the creation and production of marketing materials and print collateral, including brochures, fact sheets, and posters, adhering to global brand guidelines while customizing for local markets.

• Collaborate with the Head of Marketing Asia Pacific, Sales Managers, and country teams to support regional tradeshow initiatives.

• Assist in organizing distributor training sessions and customer seminars.

• Contribute to the development of annual promotional materials for corporate and product brands.

• Oversee the creation and modification of packaging labels across various teams and departments.

• Keep abreast of industry trends and emerging marketing technologies.

• Work closely with sales, product development, and design teams.

• Identify opportunities for innovation and design online and offline programs for new product launches.

• Monitor local competitors and collaborate with the local country manager to design marketing and promotional campaigns aimed at maintaining market share and achieving sales goals.

• Engage in safety activities, conduct risk assessments, formulate safety action plans, and participate in KPI target-setting and recognition and sanction programs.

• Report unsafe conditions, near misses, and recordable accidents in accordance with company timelines.

⛳️ Requirements

• A minimum of a Bachelor’s Degree in Marketing, Mass Communications, Business, or a related field.

• At least 8 years of marketing and trade marketing experience in an international B2B setting, ideally within the Baking and/or Food industry.

• Proven experience in developing and executing successful marketing and promotional campaigns to achieve business goals.

• Experience in brand building in new segments or channels.

• Capability to influence and manage multiple stakeholders both internally and externally.

• Excellent presentation skills.

• Strong organizational abilities and capacity to handle multiple tasks simultaneously.

• Creative mindset with innovative thinking.

• High proficiency in written and verbal English communication skills.

• Knowledge of an additional language besides English is an advantage.

• Excellent communication and interpersonal skills.

• A collaborative team player.

• Skilled in KPI setting, performance analysis, and reporting tools (e.g., Power BI).

• Preferred experience with CRM (Salesforce) and marketing automation tools.

• Ability to analyze data, generate insights, and make data-informed decisions.

• Must adhere to local governmental HSE regulations and company safety policies.

• Must follow travel safety and safe driving regulations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and training.

• Collaborative and inclusive company culture.

• Flexible working arrangements.