VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage Carefeed’s demand generation engine, focusing on a direct and measurable impact on the pipeline as the main success indicator.

• Formulate Carefeed’s marketing strategy, taking responsibility for the entire plan from channel selection to lead volume, quality, and conversion into the sales pipeline.

• Lead and expand Carefeed’s marketing function, identifying areas where the team needs to enhance capabilities as it grows.

• Oversee activation and presence across AHCA/NCAL/state association channels, including the conference and events calendar, serving as a lead generation avenue.

• Create a content and thought leadership program driven by ROI that establishes credibility with senior living operators and owners before a sales discussion.

• Collaborate closely with the Head of Growth and the commercial team to ensure marketing output aligns with pipeline generation objectives and BDR outreach.

• Manage brand positioning and messaging, ensuring consistency in how Carefeed is represented across web, content, and events.

• Develop marketing’s measurement framework, linking campaigns and content to leads, pipeline, and revenue results.

• Assess and implement the marketing technology and processes needed for a scaling go-to-market strategy.

• Report to the Head of Growth and take strategic ownership of Carefeed’s marketing function.

⛳️ Requirements

• Over 10 years of marketing experience, with a minimum of 2-3 years in a senior leadership position responsible for comprehensive marketing strategy.

• Proven history of building and scaling a demand generation function, with specific and justifiable results in lead generation and pipeline contributions.

• Experience in establishing a marketing function from a limited or early-stage foundation, rather than solely operating within an established one.

• Background in B2B SaaS or healthcare technology; experience in senior living, long-term care, or related healthcare services is highly desirable.

• Experience in creating thought-leadership-driven marketing programs rather than sales pitch-driven ones, ideally in a relationship-focused or trade-association-centered industry.

• Strong leadership capabilities; you will be responsible for building and developing a marketing team as the function expands.

• Comfortable working in a rapidly-growing, venture-backed startup environment where processes are still evolving rather than being strictly maintained.

• Bachelor’s degree or equivalent professional experience.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance to support your health and well-being.

• 401(k) plan to assist in your future financial planning.

• Paid vacation, sick leave, and company-paid holidays to promote work-life balance.

• A culture that emphasizes growth and development, providing opportunities for career advancement as we expand.

• Join a fast-growing startup that is making a significant impact in the lives of senior care providers and their communities.

• Take ownership of marketing at a rapidly growing startup that is genuinely making a difference in the lives of senior care providers and their communities.

• Manage Carefeed’s largest deals and establish the enterprise playbook for the company as it scales.