Head of Marketing Operations – Growth

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Take ownership of and implement a comprehensive marketing strategy, campaign calendar, marketing briefs, and accountability framework across agencies, contractors, and creators.

• Oversee and ensure accountability of specialized external vendors involved in PPC, email/SMS, SEO, CRO, social media, and organic content.

• Manage execution in the U.S. while developing and adapting localized growth strategies for Canada, the UK, Australia, and the EU.

• Lead the complete management of affiliate and creator programs, encompassing onboarding, briefs, content deliverables, landing pages, tracking, and performance optimization.

• Coordinate significant product launches and promotional campaigns in collaboration with operations and inventory management teams.

• Create repeatable operational workflows, standard operating procedures (SOPs), and documentation for independent marketing execution.

• Provide a weekly executive dashboard that tracks revenue, contribution margin, ad spend, ROAS/MER, customer acquisition, retention, and market performance.

• Monitor cross-channel budgets and contribution profitability, identifying and addressing underperforming channels or campaigns.

⛳️ Requirements

• A proven history in a marketing leadership or operations role for a multi-million-dollar e-commerce/DTC brand on Shopify.

• Demonstrated success in orchestrating, holding accountable, and directing multi-agency and contractor marketing efforts.

• Strong practical experience managing affiliate, influencer, and creator marketing programs.

• Comprehensive understanding of multi-channel DTC metrics, including unit economics, contribution margins, MER, ROAS, CAC, and LTV.

• Experience in planning and executing major promotional events (e.g., BFCM) and product launches in cooperation with inventory and operations teams.

• Capability to work independently with a high degree of autonomy and develop scalable marketing systems and processes.

• Proficiency in English is essential for daily written and verbal communication with U.S. leadership and international vendors.

• Must reside in Latin America with substantial daily working-hour overlap with U.S. time zones.

• Direct experience with international DTC expansion and adapting U.S. marketing strategies to localized international markets (CA, UK, AU, EU) is advantageous.

• Knowledge of hardware, tool accessories, DIY, or automotive e-commerce categories is a plus.

🏝️ Benefits

• Compensation in USD.

• Fully remote work within Latin America with flexible schedules.

• Opportunities for career growth with international clients and dynamic projects.

• Long-term independent contractor agreement.