Chief Marketing Officer

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Pavilion's marketing department and spearhead growth in new membership registrations, renewals, and product launches.

• Supervise product marketing, lifecycle marketing, performance marketing, digital and web experiences, branding and content, as well as sales enablement.

• Convert business objectives into marketing priorities, initiatives, metrics, and a resource allocation plan.

• Hold executive colleagues accountable for their agreed-upon goals and commitments.

• Foster confidence and enthusiasm within the marketing team.

• Cultivate team leaders and recommend hiring or agency assistance as necessary.

• Conduct regular performance evaluations with leadership, Finance, and RevOps.

• Oversee the marketing plan and budget in alignment with established targets.

• Direct performance marketing efforts across paid media, SEO, AEO, and event acquisition strategies.

• Distribute budget based on cash bookings, customer acquisition costs, retention rates, and payback periods.

• Experiment with new channels to connect with GTM professionals globally.

• Determine priorities for AI agents and automated workflows.

• Lead lifecycle initiatives to enhance activation, engagement, upgrades, and renewal bookings.

• Collaborate on onboarding, nurturing, milestone communications, renewal outreach, and member transitions.

• Create referral, upgrade, and win-back initiatives.

• Direct product marketing efforts for Pavilion's B2C and B2B offerings.

• Develop go-to-market strategies for courses and oversee B2B marketing for bulk Learn courses.

• Facilitate sales enablement and conversion of final-stage prospects.

• Manage Synapsa and 1Mind playbooks and responses.

• Monitor conversion rates to paid bookings and enhance campaigns and outreach efforts.

• Champion Pavilion's brand presence across web platforms, social media, events, and content creation.

• Supervise thought leadership, public relations, and storytelling initiatives focused on member outcomes.

⛳️ Requirements

• Extensive senior marketing leadership experience with responsibility for strategy, budgets, and commercial outcomes.

• Significant experience in membership, community, or subscription-driven businesses.

• Proven ability to set priorities with executive leadership, constructively challenge assumptions, and secure decisions and resources.

• Experience in building team confidence and developing managerial talent.

• Demonstrated expertise in performance marketing, including hands-on experience in building and managing paid, SEO, or other acquisition initiatives.

• Experience in managing agencies or contractors effectively.

• Proven success in product marketing and lifecycle marketing, including positioning, launch planning, and renewal strategies.

• Strong judgment in content and communications.

• Proficient in marketing analytics, cash bookings, and budget management.

• Hands-on experience in building or deploying AI agents and marketing workflows with measurable outcomes.

• Preferred: Familiarity with event marketing and community storytelling within a global business that serves GTM professionals.

🏝️ Benefits

• Performance bonus linked primarily to agreed-upon bookings targets.

• Stock options in a profitable, mission-driven organization.

• Comprehensive health benefits package.

• Budget allocated for professional development.

• Flexible, remote-friendly work environment.

• Access to Pavilion membership and educational resources.