Marketing Director

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define the strategic vision for Myo's marketing department.

• Oversee the paid media strategy, including testing, creative briefs, channel organization, and performance management in Canada and the US.

• Explore additional paid channels and creative formats such as TikTok and YouTube.

• Establish content strategy and creative direction for organic social media, short-form video, and search, focusing on AI search visibility.

• Analyze account performance, determine future testing initiatives, and identify ineffective expenditures.

• Direct the complete marketing launch process for each new clinic and enhance the launch playbook.

• Manage the lifecycle and retention strategy, encompassing welcome, early retention, post-visit follow-up, and win-back initiatives.

• Take charge of the performance dashboard and monthly channel reporting, providing insights on performance fluctuations and recommendations.

• Distribute the marketing budget across campaigns, channels, funnel stages, and investment types.

• Establish success criteria for tests, assess outcomes, and reallocate budget accordingly.

• Lead the marketing team by example while managing agencies, contractors, and vendors.

• Integrate AI into creative production, analysis, reporting, lifecycle management, and prototyping workflows.

• Create frameworks that support creative endeavors while ensuring priority execution is maintained.

• Cultivate the team's decision-making skills and maintain a regular weekly operational cadence.

⛳️ Requirements

• Hands-on leadership experience as a player-coach.

• Proven experience managing significant Meta and Google Ads budgets.

• Competence in diagnosing paid media performance challenges and assessing account health directly.

• Capability to create and utilize AI workflows across various marketing functions.

• Experience in shaping and developing marketing teams at different business growth stages.

• Strong investment judgment, including a focus on clean experimentation and skepticism towards vanity metrics.

• Ability to make a compelling case for marketing expenditures, including brand initiatives without clear attribution.

• Well-informed perspectives on successful strategies in social media and search.

• Proficiency in briefing and evaluating creative work at a high level.

• Ability to enhance team capabilities rather than fostering dependency.

• Familiarity with brand and category concepts; ability to maintain premium positioning.

• Comprehensive experience across paid media, lifecycle management, launch strategy, and brand development.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits package.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Collaborative and innovative company culture.