VP of Growth Marketing

This is a fully remote position, open to applicants in Alabama, +46 more states.

📋 Description

• Develop and enhance the revenue engine within the Pharmacy Benefit Management (PBM) sector.

• Assemble a dedicated team and function focused on identifying, testing, and scaling growth and engagement strategies.

• Establish a culture and a pipeline for rapid growth experimentation across various messaging, channels, and outreach methods.

• Oversee experimentation by swiftly pivoting from setbacks and amplifying successful strategies.

• Collaborate with Sales and Product to identify channels and partnership opportunities for healthcare purchasers and brokers.

• Create direct-to-employer and broker-channel growth initiatives while ensuring compliance.

• Guide the Growth Ops and BDR team towards more precise targeting and automation.

• Develop a human-and-agent operating model for research, personalization, strategy, and creative processes.

• Empower a technical growth team to construct internal growth tools, engineer acquisition loops, and validate technical hypotheses.

⛳️ Requirements

• Capability to generate bold, high-variance ideas and implement rigorous measurement techniques.

• Demonstrated ability to assess complex, nuanced markets and create tailored growth strategies from the ground up.

• Proven history of designing rigorous tests and applying insights gained.

• Proficiency in outbound sales methodologies, BDR performance metrics, pipeline generation, and digital acquisition.

• Ability to deploy technical expertise to build programmatic growth engines and conduct complex testing.

• Experience utilizing AI/LLM agents for account research and large-scale personalized outreach.

• Practical experience with advanced data enrichment techniques.

• Familiarity with behavioral product analytics tools like PostHog or Amplitude.

• Experience with intent-signaling platforms.

• Knowledge of conversion optimization tools such as Mutiny or VWO.

• Proficiency in using modern LLM platforms for no-code/low-code tools and infrastructure.

• A minimum of 8 years of experience in growth marketing, demand generation, or revenue operations within a high-growth, venture-backed startup environment.

🏝️ Benefits

• Medical, Pharmacy, Dental, Vision, and Life Insurance.

• AD&D Insurance.

• Flexible Spending Benefits.

• 401(k) Retirement Savings Program.

• Short-term and long-term disability coverage.

• Discretionary Paid Time Off.

• Paid Company Holidays.

• Wellness Benefits.

• Commuter Benefits.

• Paid Parental Leave benefits.

• Employee Assistance Program (EAP).

• Well-stocked kitchen in office locations.

• Opportunities for professional development and training.

• Mental health support.

• Bonuses, commissions, or equity may be available.