Senior Director, Growth Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take charge of the digital marketing strategy and its execution for Bible Gateway, focusing on driving growth for Bible Gateway Plus through effective customer acquisition and enhanced retention.

• Oversee planning and messaging for both seasonal and evergreen campaigns across organic and paid channels, including Meta, YouTube, email, SMS, and push notifications.

• Adapt marketing strategies based on data insights to meet growth objectives.

• Spearhead the strategy, implementation, and testing of funnel marketing techniques across various site entry points.

• Develop retention strategies aimed at boosting subscriber engagement, minimizing churn, and increasing lifetime value.

• Be responsible for revenue growth, engagement, conversion, retention metrics, marketing spend efficiency, forecasting, budgeting, and allocation of resources across channels.

• Establish and lead the marketing analytics function, integrating data insights with marketing and product teams.

• Examine customer data, conduct market research, and leverage digital analytics to generate actionable marketing insights.

• Direct organic growth initiatives through traditional search, AI-driven discovery, and new channels.

• Lead, coach, and mentor a team of more than 5 marketers.

⛳️ Requirements

• A minimum of 10 years of experience in digital marketing within a DTC/B2C environment.

• At least 5 years of experience in team leadership.

• Extensive hands-on experience with CRM, email, social media, and paid media strategies.

• Profound understanding of channel optimization and integration.

• Proven experience managing substantial performance marketing budgets, with accountability for revenue and ROAS targets.

• Knowledge of CAC, LTV, ROAS, and other crucial marketing performance metrics.

• Experience in funnel marketing, which includes building landing pages, implementing paid media strategies, and conducting A/B testing.

• Strong grasp of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.

• Background in hiring and developing marketing teams and processes.

• Experience in leading marketing transformation initiatives.

• Creative and analytical thinker capable of making principled, informed, and swift decisions.

• Ability to achieve cross-functional alignment.

• A proactive approach towards action and ongoing improvement.

• A passion for providing exceptional digital customer experiences.

• DTC/B2C experience is required.

• Subscription experience is highly preferred.

🏝️ Benefits

• A comprehensive and highly competitive benefits package.

• Physical health benefits.

• Retirement and savings benefits.

• Caregiving benefits.

• Emotional wellbeing benefits.

• Transportation benefits.

• Elective benefits that employees can choose to suit their personal needs and situations.

• Reasonable accommodations for qualified individuals with disabilities during the application or interview process.