B2B Growth Marketer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Segment the markets of clients and establish Ideal Customer Profiles (ICP)

• Formulate positioning and messaging strategies

• Generate go-to-market (GTM) initiatives and alignment documents, market segmentation, ICP definitions, as well as positioning and messaging frameworks

• Develop customized LinkedIn content strategies aligned with business objectives

• Create content narratives, establish thought-leadership positioning, and define content pillars

• Implement content operations systems for the processes of creation, approval, distribution, and repurposing

• Enhance LinkedIn profiles to foster trust and convert visitors

• Automate the expansion of LinkedIn ICP networks and manage the capture, enrichment, and connection of profile engagers

• Establish and oversee LinkedIn Thought Leader Ads

• Conduct bi-weekly content discussions with clients

• Transform client calls into content outlines and produce content in the client's voice

• Oversee client communication and project timelines across various accounts

• Compile monthly performance reports detailing content and pipeline development

⛳️ Requirements

• Practical B2B marketing experience in positioning, messaging, and defining ICP

• Exceptional writing and communication skills in both German and English

• Strong copywriting abilities

• Familiarity with LinkedIn as a primary go-to-market channel

• Background in content operations and automation tools for network expansion, engagement capture, and enrichment

• Experience with paid promotion through LinkedIn Thought Leader Ads

• Highly organized approach, capable of managing multiple accounts and tasks simultaneously

• Natural curiosity and eagerness to learn about various industries or topics

• Strong research skills

• Detail-oriented with a commitment to high-quality standards

• Confident foundation based on solid competence

• Ability to operate using established frameworks, internal playbooks, and team processes

🏝️ Benefits

• 90% remote work flexibility

• Performance-driven compensation linked to results

• Professional development budget of up to 5,000 CHF annually

• Manageable workload with a focused client base (4–6 clients at a time)

• Opportunity to shape and contribute to DACH's premier Pipeline, Sales & HubSpot agency

• Establishment as a specialist expert in the B2B sales environment

• Swift decision-making processes