Growth Marketing Lead, Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute paid acquisition strategies and implement a structured testing program within Pacaso’s growth team.

• Develop, launch, conduct quality assurance, optimize, and report on campaigns across necessary paid media platforms.

• Oversee campaign organization, bidding strategies, budget management, audience targeting, and pacing relative to cost-per-qualified-lead and cost-per-tour objectives.

• Utilize AI-driven approaches for the creation and management of campaigns.

• Conduct A/B and multivariate testing across various audiences, creative assets, offers, and channels.

• Establish and utilize offline conversions for consultations, tours, opportunities, and finalized sales.

• Lead creative testing initiatives and document successful concepts, hooks, and formats.

• Explore new channels and provide recommendations on scaling efforts.

• Suggest budget reallocations based on incrementality findings.

• Provide weekly reports on spending, outcomes, tests, insights, and recommendations.

• Collaborate with teams in lifecycle, creative, analytics, web, Product, Data, and Sales.

• Operate within Pacaso’s advertising accounts while ensuring that ownership of accounts, audiences, and creatives remains with Pacaso.

• Report directly to the Director of Paid Digital.

⛳️ Requirements

• A minimum of 4 years in growth and performance marketing, executing tasks personally, at a rapidly expanding company or growth agency.

• Proficiency in AI, including daily application for performance analysis, search-term mining, ad variations, briefs, and reports.

• Over $1M in lifetime ad spend personally managed across at least four essential platforms.

• Proven experience in designing and conducting A/B and multivariate tests, including at least one incrementality or lift test.

• Familiarity with high-consideration, long-cycle purchases like real estate, travel, financial services, automotive, B2B, or premium goods.

• Lead generation focused on CRM outcomes rather than mere form submissions.

• Excellent writing skills with clear, decision-oriented reporting.

• Ability to work autonomously as a contractor.

• Required hands-on experience with Google Ads Search, Performance Max, Demand Gen, YouTube, Display and remarketing, Meta, LinkedIn, Reddit, and Microsoft Ads.

• Knowledge of Google Tag Manager, GA4, Heap Analytics, server-side conversion APIs, offline conversions, attribution, incrementality, and unit economics.

• Strong skills in Sheets or Excel.

• Preferred qualifications include experience with affluent or high-net-worth audiences, Salesforce offline conversion setups, SQL, marketing mix modeling, third-party incrementality measurement, and premium-brand experience.

🏝️ Benefits

• Competitive base salary and significant equity opportunities.

• Discretionary time off policy.

• Comprehensive medical, dental, and vision insurance for you and your family.

• Sponsored memberships to One Medical, Peloton, and WellHub.

• 401(k) retirement plan.

• Paid parental leave for both primary and secondary caregivers.

• Home office stipend provided.

• Monthly reimbursements for internet and cell phone expenses.

• Quarterly team gatherings to foster collaboration.

• Continuous investment in learning and development.

• Option to extend the 6-month contract.