VP of Growth

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop the overarching growth strategy focusing on acquisition, ecommerce, and retention.

• Directly oversee and cultivate the Director of Retention and Director of Ecommerce.

• Manage the growth organization structure, including headcount planning and team expansion.

• Foster accountability, experimentation, and cross-departmental collaboration within the growth organization.

• Represent the growth function in discussions at the executive and board level.

• Take ownership of the comprehensive customer acquisition strategy across paid, owned, earned, and emerging channels.

• Lead and evolve paid digital marketing efforts on platforms such as Meta, TikTok, Google, Pinterest, and other paid channels.

• Maintain relationships with paid media agencies and external acquisition partners.

• Initiate and expand TikTok Shop as a channel for acquisition and commerce.

• Develop and enhance affiliate, creator partnerships, social commerce, and marketplace channels.

• Manage acquisition metrics such as CAC, ROAS, MER, and new customer growth.

• Supervise the ecommerce site experience, merchandising, conversion strategy, checkout process, and platform investments.

• Utilize ecommerce performance data to guide acquisition and retention strategies.

• Oversee post-purchase, lifecycle, and loyalty strategies to enhance customer LTV.

• Establish company-wide LTV and repeat purchase rate targets in collaboration with the Director of Retention.

• Collaborate with executive leadership to drive growth and develop a high-performing marketing team.

⛳️ Requirements

• Over 15 years of experience in growth and P&L management.

• Demonstrated success in leading full-funnel growth within a direct-to-consumer, retail, fashion, or lifestyle brand.

• Experience managing a team through directors or senior managers, preferably with direct oversight of acquisition and retention or ecommerce roles.

• Extensive knowledge in paid social, paid search, media buying, and performance marketing strategies.

• Direct experience in launching or scaling TikTok Shop and/or affiliate programs as acquisition channels.

• Strong grasp of ecommerce fundamentals, including conversion optimization, merchandising, and site experience.

• In-depth understanding of retention/lifecycle strategies, covering LTV, repeat purchase rates, loyalty, and email/SMS marketing.

• Strong analytical capabilities to integrate acquisition, ecommerce, and retention data into cohesive business decisions.

• Proven history of driving revenue growth through data-informed strategies across the entire customer lifecycle.

• Experience managing agencies, freelancers, and external partners at a senior level.

• Executive presence and excellent communication skills; comfortable presenting growth strategies to senior leadership and the board.

• Ability to balance high-level strategy with hands-on execution.

• Genuine interest in fashion, lifestyle, and community-driven brands.

• Exceptional candidates based in the US or Canada are encouraged to apply.

🏝️ Benefits

• Performance-based bonus.

• 4 weeks of paid vacation annually.

• Comprehensive health benefits coverage.

• $250 annual budget for period and menstrual-related expenses.

• $1,000 annual allowance for Poppy & Peonies products.

• $400 allowance for home office setup.

• Occasional domestic and/or international travel for photoshoots, events, and team retreats.