Director, Analytics – B2B Growth

This is a fully remote position, open to applicants in Utah.

📋 Description

• Identify and assess opportunities within current and prospective partners, including whitespace analysis and share-of-wallet opportunity sizing.

• Develop and manage frameworks for monitoring and enhancing sales performance metrics throughout partner lifecycle stages.

• Offer analytical support to RevOps, Sales Leadership, Partner Strategy, and B2B Marketing teams.

• Execute partner-level forecasting utilizing historical trends, cohort modeling, and macroeconomic indicators.

• Spearhead market research and prospect intelligence for potential enterprise partnerships.

• Employ web scraping and secondary data analysis to evaluate market presence, business scale, and potential vertical integration.

• Estimate the current and prospective volume and revenue impact for executive-level partnership presentations.

• Create data-driven RFP materials featuring opportunity sizing and performance projections.

• Develop lead scoring and qualification models to enhance lead quality and minimize disqualification rates.

• Identify behavioral and operational signals that contribute to successful onboarding and partner retention.

• Assist in territory planning, optimizing rep-level performance, and resource distribution.

• Analyze the effectiveness of marketing and sales funnels to enhance campaign targeting, messaging, and ROI.

• Evaluate B2B marketing campaigns focusing on acquisition, onboarding, and retention strategies.

• Construct predictive models for churn risk, engagement trends, and sales-funnel bottlenecks.

• Assess onboarding, training, and enablement initiatives in relation to partner performance and revenue contributions.

• Collaborate with Data Science teams on machine-learning models for lead prioritization, partner segmentation, location-based targeting, and behavior forecasting.

• Implement probabilistic matching, multi-touch attribution, and geographic optimization techniques.

• Design and assess experiments aimed at improving sales performance, partner onboarding, product adoption, and campaign strategies.

• Synthesize experimental results into actionable insights.

⛳️ Requirements

• Over 10 years of experience in analytics, strategy, or growth roles within B2B, fintech, or financial services sectors.

• Proven track record of success in both enterprise and SMB sales models.

• Established ability to drive revenue impact through analytics in sales, marketing, and partner growth environments.

• Extensive experience in supporting enterprise partnership development, including forecasting, RFP response analytics, and market research.

• Strong comprehension of lead qualification, funnel conversion, and lifecycle management in SMB contexts.

• Expertise in SQL.

• Familiarity with Python or R for analytics and predictive modeling tasks.

• Ability to collaborate effectively with Data Engineering and Data Science teams.

• Experience with web scraping and third-party data acquisition for market intelligence and strategic research purposes.

• Proficiency in modern analytics tools, including Snowflake, dbt, Tableau, Looker, and Amplitude.

• Excellent storytelling, communication, and executive influence capabilities.

• Bachelor’s degree in a quantitative discipline such as Statistics, Economics, or Engineering.

🏝️ Benefits

• Generous paid time off.

• Competitive medical, dental & vision insurance coverage.

• 401K plan with company match for US employees.

• Company-paid life insurance.

• Company-paid short-term and long-term disability coverage.

• Access to mental health and wellness resources.

• Company-funded volunteer time to contribute positively to your community.

• Legal coverage and additional supplemental options.

• A value-driven culture that provides endless growth opportunities.