Director, Growth Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the comprehensive B2B go-to-market strategy in the Healthcare and Corporate sectors.

• Collaborate with Sales leadership to establish and prioritize ideal customer profiles, understand buyer needs, and develop distinct messaging and campaigns.

• Create a complete demand-generation roadmap that spans from awareness and lead generation to pipeline development, conversion, expansion, and retention.

• Set objectives and KPIs for marketing-sourced and marketing-influenced pipeline, conversion rates, acquisition efficiency, and revenue impact.

• Manage the B2B marketing budget, allocating investments based on performance and business priorities.

• Establish a regular operating rhythm with Sales that includes pipeline reviews, campaign planning, lead quality feedback, and optimization efforts.

• Develop integrated programs specific to verticals across paid media, organic and social channels, CRM, events, partnerships, websites, and sales outreach.

• Direct content strategy, paid media, and campaign execution through the marketing team.

• Convert ICP and buyer insights into value propositions, case studies, thought leadership, campaigns, and sales enablement materials.

• Supervise lifecycle programs, website conversion, SEO, vertical-specific landing pages, and field marketing initiatives.

• Experiment with new channels and tactics such as retargeting, out-of-home advertising, and direct mail campaigns.

• Collaborate with the B2C team on public relations and shared growth opportunities.

• Build performance visibility across marketing, pipeline, revenue, and expenditure using Salesforce, paid channels, CRM, websites, and other data sources.

• Leverage attribution, experimentation, and customer feedback to refine investment strategies.

• Report performance and priorities to senior leadership.

• Mentor, coach, and grow the B2B marketing team.

• Lead cross-functional marketing execution toward a cohesive GTM roadmap.

• Partner with Operations, Partnerships, Brand, Creative, Data, Product, Tech, and vertical leaders.

• Present outcomes and advocate for B2B marketing as a key growth driver.

⛳️ Requirements

• Over 8 years of experience in B2B growth marketing, demand generation, or go-to-market leadership, preferably in healthcare, corporate or enterprise services, or a multi-vertical business.

• A proven history of building and scaling B2B GTM programs that yield measurable pipeline and revenue results.

• In-depth knowledge of ICP development, segmentation, positioning, messaging, lead generation, sales processes, and funnel optimization.

• Strong collaboration with Sales, with a background in creating shared objectives, feedback mechanisms, and programs that enhance pipeline quality and conversion rates.

• Experience in leading multi-channel initiatives across content, paid media, CRM, events, organic and social channels, websites, and sales enablement.

• Demonstrated success in developing high-performing teams and establishing new capabilities as the function grows.

• Strong analytical skills and proficiency with funnel, pipeline, attribution, and budget data.

• Exceptional communication and stakeholder management abilities, capable of aligning creative, commercial, operational, and technical teams.

• A true player-coach who can formulate strategy, lead a team, and personally drive the highest-priority initiatives.

• Experience in a startup or high-growth environment is preferred.

• Capability to utilize generative AI to enhance the quality and efficiency of work.

🏝️ Benefits

• Health Insurance coverage

• 401k Plan

• Stock Options Plan granted on Day 1

• Eligible for a bi-annual performance bonus

• Unlimited PTO

• 5-year Sabbatical: After 5 years with CookUnity, you will receive a 4-week paid sabbatical

• Paid Family Leave

• Compassionate Leave

• Monthly CookUnity meal credits

• AI-forward workplace with enterprise access to ChatGPT and Claude

• Wellness perks and fitness subsidies

• Personalized Spanish coach

• The opportunity to contribute to changing how people eat and how chefs operate