VP of Global Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a worldwide marketing strategy that aligns with Accuray's business goals, revenue objectives, and long-term growth vision.

• Collaborate with regional sales leaders to boost demand generation, create pipelines, acquire customers, and expand accounts.

• Launch marketing initiatives aimed at enhancing order growth, increasing market share, expanding the installed base, and improving customer retention.

• Align marketing expenditures with commercial priorities to optimize return on investment.

• Spearhead Accuray's global brand strategy and value proposition.

• Ensure clear differentiation of products, services, and solutions across various markets.

• Enhance corporate messaging and establish thought leadership in the field of radiation oncology.

• Manage global strategies for digital marketing, content creation, social media, public relations, and communications.

• Design and refine multi-channel demand generation programs.

• Develop strategies for customer journeys throughout the buying lifecycle.

• Utilize data, analytics, and market insights to enhance marketing effectiveness and conversion rates.

• Collaborate with Product Strategy and Product Management to introduce technologies, upgrades, software solutions, and services.

• Propel commercialization strategies and drive product adoption.

• Conduct competitive intelligence and market analysis.

• Establish sales enablement programs, providing messaging, tools, training, and customer insights.

• Ensure commercial readiness for product launches and strategic initiatives.

• Work with Commercial Operations on data and analytics to support field execution.

• Create a performance-oriented marketing organization equipped with metrics, dashboards, and accountability measures.

• Evaluate and enhance marketing contributions to pipeline development, revenue generation, engagement, and market expansion.

• Oversee global marketing budgets and resource allocation.

• Implement marketing technologies and digital platforms effectively.

• Lead and nurture a global team across North America, EIMEA, APAC, and Japan.

• Cultivate a high-performance culture while offering coaching, mentorship, and succession planning opportunities.

• Promote cross-functional relationships and organizational alignment.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Healthcare Administration, or a related field is required.

• An MBA or advanced degree is preferred.

• At least 12 years of progressive marketing leadership experience is required.

• A minimum of 7 years in leadership roles within global or regional marketing organizations in medical devices, healthcare technology, life sciences, or related regulated sectors.

• A proven history of driving revenue growth, gaining market share, and achieving commercial success through integrated marketing strategies.

• Experience supporting high-value capital equipment sales and complex customer buying processes is preferred.

• Demonstrated success in managing global teams across diverse regions and cultures.

• Extensive knowledge in product marketing, demand generation, commercialization, branding, digital marketing, and commercial enablement.

• Strong understanding of healthcare markets, reimbursement dynamics, customer buying behaviors, and competitive landscapes.

• Capability to translate business objectives into measurable marketing results.

• Exceptional strategic thinking, executive presence, and communication skills.

• Strong analytical and financial skills, with experience in budget management and marketing ROI.

• Proven ability to forge strong cross-functional relationships and influence executive stakeholders.

• Experience in leading organizational transformation and driving change within complex global environments.

• A customer-centric mindset with a commitment to enhancing customer experiences and market engagement.

• Background in radiation oncology, oncology, medical imaging, surgical technologies, or other complex healthcare technology markets is advantageous.

• Familiarity with both direct and distributor-based commercial models.

• Experience in integrating global and regional marketing strategies across both mature and developing markets.

• Demonstrated ability to build marketing organizations that act as strategic growth drivers for commercial teams.

• Willingness to travel globally as business needs arise.

• Must be authorized to work permanently in the country of application without sponsorship.

🏝️ Benefits

• An inclusive and collaborative work environment.

• A commitment to diversity and equal employment opportunities.

• Opportunities for global travel, including customer visits, industry conferences, sales meetings, and internal leadership events.