Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of and direct paid media strategies across platforms including Meta, Google, TikTok, Snapchat, and other relevant channels.

• Allocate budgets, structure campaigns, target audiences, prioritize creative elements, and identify investment opportunities.

• Balance immediate performance with sustainable long-term customer acquisition strategies.

• Collaborate with Media Analysts to monitor performance, spot trends, troubleshoot issues, and enhance efficiency and growth.

• Examine the overall customer journey, which encompasses landing pages, conversion rates, offers, pricing, checkout processes, creative elements, retention, and post-purchase behaviors.

• Create testing roadmaps for various audiences, creative content, offers, messaging, campaign structures, and other growth catalysts.

• Assess tests in terms of business impact and integrate findings into future strategic planning.

• Work alongside Creative Strategists to uncover creative opportunities and transform performance data into actionable creative briefs.

• Manage client relationships, spearhead strategic discussions, present performance insights, and clarify recommendations.

• Spot opportunities related to channels, audiences, offers, creative content, funnel enhancements, and acquisition strategies.

• Assume responsibility for growth across a portfolio of e-commerce clients.

⛳️ Requirements

• A minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a similar field.

• Extensive experience managing e-commerce clients is essential.

• Proven hands-on experience with Meta, Google, and TikTok; familiarity with additional platforms like Snapchat or X is advantageous.

• Experience overseeing substantial advertising budgets.

• Proven track record in developing and implementing paid media strategies that deliver measurable business growth.

• Strong grasp of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience in creative testing, offer testing, and optimizing landing pages or funnels.

• Proven experience collaborating closely with Creative, Analytics, Growth, or other cross-functional teams.

• Excellent client-facing and presentation abilities.

• Experience in crafting and presenting strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication skills.

• Proficient in spoken and written English.

🏝️ Benefits

• Performance bonus included as part of total compensation.

• Equity offered as part of total compensation.

• Fully remote working arrangement.

• Access to seasoned media, creative, growth, and technology teams.

• Availability of proprietary data and tools such as Meteoric AI.

• Opportunity for leadership roles in media, strategy, or broader growth responsibilities.