Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and direct paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other pertinent channels.

• Allocate budgets, establish campaign structures, prioritize audiences, explore creative angles, and identify investment opportunities.

• Strike a balance between immediate performance and the development of a scalable acquisition engine.

• Collaborate with Media Analysts to track performance, spot trends, diagnose issues, and enhance efficiency and growth.

• Comprehend the factors influencing performance changes and determine when to scale, test, or reduce efforts.

• Examine the overall customer journey, including landing pages, conversion rates, offers, pricing, checkout processes, creative aspects, retention strategies, and post-purchase behaviors.

• Convert insights from the funnel and customer journey into actionable client recommendations alongside cross-functional teams.

• Create testing roadmaps that encompass audiences, creative elements, offers, messaging, campaign structures, and other avenues for growth.

• Assess experiments based on their business impact and guide future strategies accordingly.

• Collaborate with Creative Strategists to pinpoint opportunities and translate performance data into creative briefs.

• Leverage creative performance insights to shape future media strategies.

• Maintain and cultivate client relationships while leading strategic discussions.

• Present performance insights and articulate strategic recommendations effectively.

• Challenge client assumptions when backed by data.

• Identify opportunities across channels, audiences, offers, creative elements, funnels, and acquisition strategies.

• Take responsibility for the growth and value of e-commerce client accounts.

⛳️ Requirements

• A minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a related domain.

• Significant experience in managing e-commerce clients is essential.

• Strong hands-on experience with Meta, Google, and TikTok is required.

• Experience with additional platforms such as Snapchat or X is considered valuable.

• Proven experience in managing substantial advertising budgets.

• Demonstrated capability to formulate and implement paid media strategies that yield measurable business growth.

• Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience in creative testing, offer testing, and optimizing landing pages or funnels.

• Proven experience working in close collaboration with Creative, Analytics, Growth, or other cross-functional teams.

• Excellent client-facing and presentation skills.

• Experience in creating and delivering strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication abilities.

• Fluency in spoken and written English is required as per the application question.

🏝️ Benefits

• Performance bonus is included in the total annual compensation.

• Equity is part of the total annual compensation package.

• Fully remote working environment.

• Flexibility to work from your preferred location.

• Access to seasoned media, creative, growth, and technology teams.

• Utilization of proprietary data and tools such as Meteoric AI.

• Significant ownership over client accounts.

• Opportunity to experiment with new ideas and discover growth opportunities.

• Pathway into media leadership, strategy, or broader growth responsibilities.