Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of and direct paid media strategies across platforms including Meta, Google, TikTok, Snapchat, and other pertinent channels.

• Allocate budgets, structure campaigns, target audiences, prioritize creative elements, and explore investment opportunities.

• Strike a balance between immediate performance and sustainable long-term acquisition growth.

• Collaborate with Media Analysts to track performance, spot trends, troubleshoot issues, and enhance efficiency and growth.

• Examine the overall customer journey, encompassing landing pages, conversion rates, offers, pricing, checkout processes, creative elements, retention, and post-purchase behavior.

• Create organized testing roadmaps across various audiences, creatives, offers, messaging, campaign structures, and other growth drivers.

• Assess tests based on their business impact and leverage insights for future strategies.

• Work alongside Creative Strategists to uncover opportunities and convert performance data into creative briefs.

• Manage client relationships and spearhead strategic discussions and performance presentations.

• Clearly articulate recommendations and challenge client assumptions when backed by data.

• Spot opportunities across different channels, audiences, offers, creative elements, funnels, and acquisition strategies.

⛳️ Requirements

• A minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a related area.

• Extensive experience managing e-commerce clients is essential.

• Proficient hands-on experience with Meta, Google, and TikTok.

• Experience with additional platforms such as Snapchat or X is advantageous.

• Proven track record of managing substantial advertising budgets.

• Demonstrated capability to formulate and implement paid media strategies that result in measurable business growth.

• Strong grasp of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience in creative testing, offer testing, and optimizing landing pages or funnels.

• Experience collaborating closely with Creative, Analytics, Growth, or other cross-functional teams.

• Exceptional client-facing and presentation abilities.

• Experience in crafting and delivering strategic recommendations to senior stakeholders.

• Strong analytical, problem-solving, and communication skills.

• Fluency in English is mandatory.

🏝️ Benefits

• Fully remote work environment.

• Access to skilled media, creative, growth, and technology teams.

• Utilization of proprietary data and tools such as Meteoric AI.

• Significant ownership over client accounts.

• Opportunity to experiment with new ideas, uncover growth opportunities, and develop comprehensive customer acquisition strategies.

• Potential career path into media leadership, strategy, or expanded growth responsibilities.