VP, Merchandising – Brand Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the merchandising and brand management department.

• Create a structured schedule for line evaluations, pricing discussions, launch preparations, and quarterly assortment assessments.

• Establish decision-making authority among brand General Managers, category merchants, and Digital Product teams.

• Formulate assortment and pricing strategies by brand and category in line with revenue and contribution-margin objectives.

• Streamline the catalog by removing underperforming SKUs, addressing assortment shortfalls, and managing the good-better-best framework.

• Collaborate with the Finance team on transfer cost analysis and promotional return on investment.

• Manage the physical product roadmap for new launches, updates, and category expansions.

• Oversee product launches from start to finish in collaboration with Creative, Marketing, Technology, and Operations teams.

• Implement a test-and-learn approach utilizing pre-launch demand indicators and post-launch cohort analysis.

• Develop the merchandising analytics infrastructure with the Data team.

• Ensure the quality and completeness of product content and catalog data.

• Convert customer and competitive insights into decisions regarding assortment and positioning.

• Advocate for merchandising and brand considerations in planning, forecasting, and capital decision-making.

• Collaborate with product, sourcing, manufacturing, Marketing, Creative Brand, Customer Experience, and Operations leadership.

• Create a cohesive organization for merchandising, product marketing, pricing, and new product development.

• Enhance contribution margins, catalog quality, on-site conversion rates, and SKU efficiency.

⛳️ Requirements

• Minimum of 12 years of experience in ecommerce / DTC merchandising, category management, or product merchandising.

• At least 5 years of experience leading multi-tier teams.

• Background in home, furniture, sleep, or related considered-purchase categories.

• Proven success in building or expanding a merchandising function, including processes, systems, and team development.

• Strong expertise in merchandising analytics: SKU economics, pricing and promotional analysis, catalog, and content performance.

• Demonstrated experience with P&L or margin accountability and ability to collaborate with Finance.

• Experience managing product content/catalog operations at scale, including PIM, taxonomy, attribute governance, and marketplace syndication.

• Preference for experience with a multi-brand portfolio showcasing distinct brand positioning and pricing tiers.

• Familiarity with new product development and collaboration with manufacturing or sourcing partners is a plus.

• Experience in a high-growth or transformational setting is preferred.

• Knowledge of agentic/AI-driven commerce and structured product data is an advantage.

• Must reside in and be authorized to work in the United States.

🏝️ Benefits

• Competitive Salary

• Health, Vision & Dental Insurance

• 401K

• Generous Paid Time Off plus company holidays

• Wellness benefits

• Generous Communications Allowance

• Awesome product discount and company swag

• Discretionary bonuses or commission payments may be available