VP, International DTC

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead and expand NordicTrack's international direct-to-consumer operations beyond the US.

• Manage the international DTC commercial P&L, including revenue, margin, and marketing expenditures.

• Establish international strategy, market priorities, growth objectives, investment choices, and resource distribution.

• Oversee merchandising, product assortment, key SKUs, bundles, pricing, promotional activities, average order value, and conversion rates.

• Tailor global NordicTrack branding and product-marketing strategies for each specific market.

• Guide country marketing managers in local brand development, public relations, influencer engagement, and demand generation efforts.

• Develop and implement demand-generation strategies, media focuses, funnel performance metrics, conversion rate optimization, and systematic testing.

• Collaborate with web development to enhance site performance, checkout processes, payment systems, buy now pay later options, mobile user experience, and international priorities.

• Manage the customer journey from the initial contact through to purchase and retention.

• Partner with CRM/Lifecycle and Subscriptions teams to enhance customer retention, attach rates, and lifetime value.

• Create integrated localized content and channel strategies across platforms such as YouTube, CRM, paid social, affiliates, and blogs.

• Build and lead the international team, including roles in country product marketing, site/CRO, content/CMS, and inside sales.

• Represent the International division in global planning and annual operating plans; ensure resource allocation and alignment across worldwide functions.

• Collaborate with Global Paid Media, NordicTrack Brand, Web Development, Creative, Analytics, Finance, Retail, and Wholesale teams.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline.

• Over 8 years of experience in direct-to-consumer general management, brand or commercial leadership, or e-commerce, with genuine P&L responsibility in a DTC business.

• Proven track record of growing a DTC brand or sector with responsibility for revenue and the complete sales funnel.

• Strong judgment regarding brand and customer journey, coupled with commercial and analytical expertise in P&L, media economics, conversion rates, and customer lifetime value.

• Experience in cross-functional leadership within a matrix organization.

• International experience across multiple markets, preferably in Europe and Australia.

• Background in leading marketing teams across different countries.

• Experience operating in a private equity-backed environment.

• Must be authorized to work in the UK without sponsorship.

• Preferred: advanced degree in marketing or business.

• Preferred: experience as a general manager or senior leader at a pure DTC consumer health, subscription, or connected hardware brand.

• Preferred: background in connected fitness, consumer electronics, or subscription hardware.

• Preferred: experience in scaling an international DTC organization and operational model.

• Preferred: familiarity with tools such as ContentStack, Google Analytics, Amplitude, or Tableau.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional development and growth.

• Dynamic work environment with a focus on innovation.