VP, Growth Marketing

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Take ownership of Later's comprehensive growth marketing strategy, integrating product marketing, demand generation, and lifecycle management to achieve pipeline and revenue objectives.

• Manage and allocate the growth marketing budget across various channels.

• Define goals, KPIs, and establish reporting frameworks.

• Develop unique growth strategies for Later Influence, Later Social, and Creator/Affiliate initiatives.

• Establish annual and quarterly planning cycles for the team.

• Lead, mentor, and develop around 12 marketers specializing in product marketing, digital marketing, and growth marketing.

• Make strategic decisions regarding hiring and organizational structure.

• Cultivate a culture of experimentation, learning, and AI-driven operations.

• Oversee paid media strategies including paid social, paid search, video, and display advertising.

• Direct SEO and AEO strategies.

• Manage email and in-app lifecycle strategies for both brand and creator audiences.

• Enhance conversion rate optimization and overall web strategy.

• Create and refine account-based marketing programs.

• Take charge of attribution and marketing measurement in collaboration with RevOps and MarketingOps.

• Lead the development of quarterly testing roadmaps and evaluate campaign performance.

• Ensure seamless data flow between CRM, marketing automation, and analytics platforms.

• Optimize conversion funnels across all business lines.

• Collaborate with Sales, RevOps, Product, Product Marketing, Web, and Creator teams.

• Present growth marketing performance metrics to senior leadership.

⛳️ Requirements

• Over 10 years of experience in growth, demand generation, or performance marketing.

• Proven track record of managing a multi-million dollar budget and revenue targets.

• At least 5 years of experience in leading and developing marketing teams, including managing other managers or senior specialists.

• Experience as a player-coach, leading a team while also executing personal responsibilities.

• In-depth knowledge of paid media, SEO and AEO, lifecycle marketing, email campaigns, and web conversion rate optimization.

• Experience in building and scaling demand within B2B SaaS, PLG, or marketplace contexts.

• Familiarity with both enterprise-level and self-serve marketing approaches is preferred.

• Strong understanding of attribution modeling, experimental design, and funnel analysis.

• Proficient with GA4, Amplitude, Looker, or Mode analytics tools.

• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze.

• Excellent communication skills for engaging with both team members and executive stakeholders.

• Prior experience in marketing to or through creators, or within the social, influencer, or commerce sectors is a plus.

• Previous collaboration with Sales on ABM or enterprise pipeline initiatives is an advantage.

🏝️ Benefits

• Equity opportunities.

• Permanent team members can participate in a variety of benefits plans.

• Compensation is market-based and data-driven, with evaluations occurring bi-annually.