Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a growth strategy aimed at increasing qualified inbound leads and achieving pipeline objectives.

• Take ownership of monthly forecasting and reporting for qualified inbound alongside marketing and sales leadership.

• Oversee paid acquisition efforts across search, social media, and community channels, including budget management, targeting, creative development, and campaign optimization.

• Conduct weekly experiments on landing pages, offers, forms, audiences, and messaging to enhance conversion rates.

• Manage the entire journey from initial contact to scheduled meeting, including lead response times, scheduling, reminders, and nurture programs.

• Enhance Numa's visibility in both traditional search and AI-powered answer engines.

• Transform partner launches, conferences, and roadshows into qualified leads and scheduled meetings.

• Define funnel stages and attribution in collaboration with Sales, ensuring accurate reporting within HubSpot.

• Create and optimize AI agent workflows, sequences, dashboards, and queries to automate repetitive tasks.

• Maintain a log of experiments, communicate outcomes, and leverage performance data to inform investment decisions.

• Continuously increase qualified inbound leads while preserving lead quality and Sales' trust in the pipeline.

• Boost the percentage of scheduled meetings that convert to held meetings.

• Establish a regular cadence of experiments that yield quantifiable improvements in conversion.

• Develop scalable growth initiatives and AI-driven workflows to enhance marketing efficiency.

⛳️ Requirements

• 4 to 6 years of experience in growth marketing or demand generation, with a minimum of 2 years directly responsible for a lead or pipeline target.

• Proficient in data-driven decision-making, including report generation, query writing, funnel performance analysis, and differentiating significant signals from background noise.

• Possess a strong experimental mindset with the capability to test regularly, learn rapidly, and discontinue investment in underperforming campaigns.

• Hands-on experience with HubSpot and paid acquisition platforms like Google, Meta, and LinkedIn.

• Proven experience in improving conversion rates throughout the marketing funnel via booked and held meetings.

• Ability to forecast performance, articulate results, and provide clear recommendations to marketing and sales leadership.

• Strong skills in execution and prioritization.

• An AI-native approach, leveraging AI tools and agents to create workflows, automate tasks, and enhance efficiency.

• Capability to work independently, take ownership of outcomes, and thrive in a fast-paced environment.

• Nice to have: experience in a startup or rapidly growing technology company.

• Nice to have: experience marketing to automotive dealerships or other high-value account sectors.

• Nice to have: experience with partner or channel marketing programs.

• Nice to have: working knowledge of answer engine optimization (AEO).

🏝️ Benefits

• Equity package.

• Flexible PTO.

• Health, dental, and vision benefits.

• 401(k) plan.

• Opportunities to make a significant impact and advance your career.