Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the quarterly qualified pipeline goal in terms of opportunity count and revenue.

• Monitor key performance indicators on a weekly basis, adjust targeting and investments accordingly, and provide recommendations to executives.

• Develop and manage agentic workflows utilizing Claude, Clay, and n8n through MCP and APIs.

• Streamline account research, enrichment, scoring, routing, and follow-up through automation.

• Conduct experiments focused on buying signals and take responsibility for follow-up actions.

• Generate top-of-funnel demand through events, partner co-marketing, original research, and customer advocacy initiatives.

• Direct account-based marketing efforts across 1:1, 1:few, and 1:many strategies in collaboration with Sales.

• Oversee multi-channel go-to-market campaigns in partnership with Sales.

• Enhance conversion rates from initial engagement to qualified opportunity.

• Manage external spending while supervising contractors and agencies that support creative, web, and analytics efforts.

• Mentor one SDR and ensure alignment with Sales on standards for qualified opportunities.

• Initiate programs based on hypotheses, establish baselines, tracking plans, and criteria for scaling or halting initiatives.

• Employ attribution, cohort analysis, and holdout tests; share findings with the team.

• Travel occasionally for company events and customer meetings.

• Perform additional duties as assigned.

⛳️ Requirements

• 8+ years of experience in B2B SaaS demand generation, growth, or revenue marketing, targeting enterprise buying groups with multi-month sales cycles.

• Proven experience in creating agentic workflows in Claude, Clay, n8n, or via MCP and APIs.

• Demonstrated success in building pipeline through events, partnerships, original research, or customer advocacy, with a focus on qualified pipeline and cost-per-opportunity metrics.

• Experienced in leading multi-channel go-to-market campaigns alongside Sales teams.

• Background in establishing a growth function from the ground up.

• Strong capability to set strategic direction and lead discussions with executives.

• Proficient in mapping dependencies related to pipeline planning, including data, tracking, routing, and sales capacity.

• Familiarity with enterprise funnel conversion metrics.

• Previous experience running enterprise Account-Based Marketing (ABM) campaigns multiple times.

• Experience managing SDRs or holding a similar role.

• Skilled in utilizing paid media effectively, including LinkedIn targeting for priority accounts and CRM validation.

• Bachelor's degree in marketing, business, analytics, or a related field, or equivalent professional experience.

• Ability to collaborate across multiple U.S. time zones.

• Willingness to travel occasionally for company events and customer meetings.

🏝️ Benefits

• Medical coverage that includes 100% of employee premiums for selected individual plans.

• Dental insurance with 100% of employee premiums covered.

• Vision insurance with 100% of employee premiums covered.

• Access to LinkedIn Learning.

• 401(k) plan with matching (U.S. based only).

• Flexible paid time off (PTO).

• Subscription to Calm.

• Annual company retreat.

• Budget for personal development.

• Remote-first work arrangement.