Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Drive growth and pipeline strategy across various channels including paid, content, social media, and lifecycle initiatives.

• Develop and oversee nurture programs, incorporating drip sequences, audience segmentation, and A/B testing methodologies.

• Manage the complete process of webinar execution, covering platform administration, promotion, registration, and follow-up activities.

• Create landing pages, campaign emails, advertising copy, and gated content assets.

• Oversee content syndication, third-party promotions, and paid advertising placements.

• Handle vendor selection, contracting, asset delivery, lead transfer, and performance monitoring.

• Maintain campaign planning templates and calendars for effective organization.

• Direct the strategy, execution, and optimization of Google Ads and LinkedIn Ads.

• Perform quarterly keyword planning, competitive gap analyses, keyword strategizing, and forecasting.

• Keep updated lists of ideal customer profiles (ICP) and target personas/titles.

• Manage FourKites' social media channels, including copywriting, quality assurance, community moderation, and asset sourcing.

• Collaborate with Corporate Marketing, Content, PR, Product Marketing, Marketing Operations, Sales, and Product teams.

• Monitor pipeline metrics, cost per opportunity, and return on investment at the channel level.

• Constantly experiment and enhance targeting, messaging, and budget allocation strategies.

• Establish ownership of demand generation and define campaign processes within the initial six months.

⛳️ Requirements

• A minimum of 6 years of experience in B2B demand generation or growth marketing, particularly within enterprise SaaS environments.

• Proficient in hands-on email marketing, including the development of nurture sequences, segmentation management, and engagement and conversion reporting.

• Preferably, direct experience in managing Google Ads and LinkedIn Ads campaigns from strategy conception to execution and optimization.

• Familiarity with webinar program management is advantageous.

• Comfortable with daily management of organic social media channels, including community moderation and content quality assurance.

• Possess strong project management instincts.

• Exhibit a collaborative approach across Sales, Marketing, and Product teams.

• Capable of working with data to assess performance metrics.

• Strong writing skills are essential.

• Experience in supply chain, logistics, transportation technology, or AI agents is a plus.

🏝️ Benefits

• Bonus and incentive compensation.

• Employee stock option program.

• Medical, Dental & Vision benefits commencing on the first day of employment.

• 401k retirement savings plan with employer matching.

• Employer-paid life insurance and short-term disability insurance.

• Generous paid time off (PTO), global recharge days, and volunteer days.

• Paid parental leave available for all parents.

• Family planning and inclusive wellbeing resources.

• Technology reimbursement.

• Commuter benefits for in-office employees located in Chicago.

• Annual wellness stipend.

• Continuous learning and development opportunities.

• Standard holidays observed.