VP, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead HubSpot’s growth strategy across paid, organic, AI, and emerging channels.

• Establish HubSpot as the most visible and recommended agentic customer platform within search and AI.

• Drive high-quality top-of-funnel demand for both SMB and upmarket businesses.

• Oversee the organic search and AI visibility strategy.

• Transform performance marketing, focusing on measurement, targeting, creative testing, personalization, and sustainable growth.

• Determine where to allocate investments, reduce efforts, and experiment; test rapidly and scale successful initiatives.

• Collaborate with Product to convert customer behaviors and unmet needs into acquisition opportunities, products, or features.

• Lead and nurture a global growth team.

• Attract top-tier talent and empower leaders to tackle significant challenges.

• Leverage AI and automation to enhance experimentation, learning, and execution.

• Partner with Marketing, Product, Sales, Data, Finance, and Operations teams.

⛳️ Requirements

• Proven experience in leading acquisition, performance marketing, organic growth, or similar functions at a significant scale.

• Demonstrated material business outcomes resulting from effective growth leadership.

• Experience in generating growth without a predefined playbook.

• Extensive knowledge in search and paid acquisition strategies.

• Strong comprehension of AI search, LLMs, agents, and innovative discovery experiences.

• Proficiency in incrementality, returns, CAC, attribution, and pipeline economics.

• Experience in allocating personnel and budget across various growth opportunities.

• Proven track record of leading leaders and building high-performing teams.

• Familiarity with both high-volume self-service and sales-assisted growth models.

• Capability to devise strategies for different customer segments, ideally within the B2B SaaS landscape.

• Executive-level influence and ability to collaborate cross-functionally with Product, Sales, Finance, Data, and Marketing teams.

• Nice-to-have: experience in translating growth or customer insights into new products, features, or business opportunities.

• Nice-to-have: background in marketing engineering, automation, or AI-driven marketing transformation.

🏝️ Benefits

• Eligibility for an equity plan, including restricted stock units (RSUs) for qualifying roles.

• Annual bonus targets under HubSpot’s bonus plan for eligible positions.

• On-target commission for employees in qualifying roles.

• Overtime pay eligibility for certain positions.

• HubSpot benefits and perks designed to help employees grow better.

• Flexible work arrangements alongside connection-focused in-person events when applicable.

• Disability accommodations and alternative travel arrangements available.

• Access to AI-powered customer platform resources and a global employee community.