VP, Growth

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of Nivoda's comprehensive marketing strategy, aligning company objectives with a growth model, channels, programs, and staffing.

• Create and nurture a global marketing team, encompassing recruitment, structuring, leveling, systems, briefs, and feedback mechanisms.

• Oversee demand generation and pipeline contributions for both retailers and suppliers.

• Establish a measurement framework that includes attribution, funnel instrumentation, customer acquisition cost (CAC), payback, segmentation, geography, and reporting.

• Approach marketing as a portfolio of experiments, identifying leading indicators and reallocating resources based on performance outcomes.

• Manage positioning and product marketing across diamonds, gemstones, melee, bridal, finished jewelry, payments, and logistics.

• Develop the category narrative for Nivoda as the essential operating system for the jewelry sector.

• Propel lifecycle and retention marketing in collaboration with Product, focusing on onboarding, activation, reactivation, and share-of-wallet growth.

• Collaborate with Sales and Revenue leadership on segmentation, ideal customer profile (ICP) definition, territory support, and sales enablement initiatives.

• Adapt go-to-market strategies across the US, UK, India, Europe, and Asia while ensuring brand consistency.

• Manage the marketing budget, providing justification for expenditures and returns.

• Represent the marketing function at the leadership and board levels.

• Report directly to the President and participate as a member of the senior leadership team.

⛳️ Requirements

• Extensive experience leading marketing efforts in B2B SMB, specifically targeting owner-operators and small enterprises.

• Proven history of building marketing teams and functions from inception.

• Experience as the first or second marketing leader, responsible for team hiring, technology stack selection, and operational model creation.

• Strong, hands-on data and growth orientation.

• Proficient in constructing growth models, instrumenting funnels, executing experiments with statistical rigor, and analyzing CAC, payback, conversion rates by stage, and cohort behavior.

• Demonstrated accountability for a pipeline or revenue target.

• Comprehensive knowledge across performance, content, product marketing, lifecycle, and brand strategies.

• Experience in hiring, managing managers, making tough personnel and priority decisions, and collaborating with founders, CEOs, or boards.

• Capability to assess channels and articulate go-to-market strategies.

• Comfort with ambiguity and functioning in a low-hierarchy environment.

• Exceptional written and spoken English communication skills.

• Ability to work across time zones in a globally distributed team.

• Nice to have: experience in marketing a two-sided marketplace.

• Nice to have: background in a traditional, offline-heavy sector undergoing digital transformation.

• Nice to have: experience scaling a company from approximately $10M to over $100M in GMV or revenue.

• Nice to have: international go-to-market experience across various regions and languages.

• Nice to have: familiarity with HubSpot, Mixpanel, or similar product analytics and warehouse-backed reporting tools.

🏝️ Benefits

• Flexible working hours and a dynamic company culture.

• Remote work options.

• Private health insurance coverage.

• Opportunities for personal growth and ongoing learning.

• Flexible compensation card for meals, transport, and childcare expenses.

• Unlimited holiday allowance.

• An opportunity to join a company experiencing rapid expansion.