VP, Experience Strategy – Pharma Ad Agency Experience Required

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead a high-performing team focused on creating data-driven, omnichannel experiences for both patient and physician audiences across diverse markets.

• Foster cross-disciplinary collaboration to design and execute innovative customer experiences.

• Establish a vision for experience transformation by utilizing best-in-class examples from the pharmaceutical industry and beyond.

• Cultivate internal and external relationships to leverage business opportunities.

• Oversee team utilization and billability while demonstrating a solid grasp of financials.

• Identify key moments and obstacles in customer journeys by developing Omnichannel Plans and facilitating cross-disciplinary workshops.

• Collaborate with Analytics to refine and enhance Omnichannel Plans.

• Compose tactical briefs that align with the overarching brand strategy.

• Mentor team members in Experience Strategy expertise and support their career advancement.

• Assist in new business initiatives by providing strategic insights, pitches, and presentations.

• Exemplify inclusive behaviors and actively manage biases.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related discipline.

• A minimum of 12 years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.

• At least 3 years of experience in people management, successfully leading and developing a team.

• Background in the Pharmaceutical, Biotech, or Healthcare Marketing sectors.

• Outstanding communication and presentation abilities.

• Strong analytical capabilities and user experience knowledge.

• Experience utilizing data and customer research to guide strategic choices.

• Proficiency with Microsoft Office applications, including PowerPoint, Word, and Excel.

• Skilled in digital collaboration and journey mapping tools, such as Miro, Mural, and Airtable.

• Familiarity with marketing automation and CRM platforms, including Veeva, Salesforce Marketing Cloud, and Adobe.

• Proficient in employing AI systems and frameworks.

🏝️ Benefits

• Competitive salary and comprehensive benefits.

• Option for remote work.

• Reasonable accommodations provided during the hiring process.

• Commitment to an inclusive culture and Equal Opportunity Employer principles.