Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the growth initiatives for Encourage's high school student and educator programs, focusing on the nationwide adoption and engagement of the Encourage student app and educator platform.

• Take full ownership of B2B and B2B2C marketing strategies and their execution.

• Propel student and educator acquisition, engagement, lifecycle marketing, partnerships, and integrated campaigns.

• Manage marketing strategies for students and high school educators, encompassing national education partnerships, digital and social media campaigns, direct mail campaigns and operations, lifecycle marketing, media placements, events, website development, paid acquisition, SEO/SEM/ASO/AEO/GEO, and additional channels.

• Build and nurture a high-performing team, establishing roles and responsibilities while overseeing professional development for direct reports.

• Drive B2B2C marketing initiatives aimed at fostering growth among students, families, and educators, alongside customer acquisition and engagement.

• Lead acquisition marketing efforts across various channels, including paid social, paid search, display, affiliate, direct mail, in-classroom marketing, digital signage, and others.

• Optimize Salesforce CRM and MarketingCloud systems for better performance.

• Co-manage Encourage's brand strategy with the CMO and Creative team across both paid and unpaid channels, including social media, PR, and partnerships.

• Collaborate with Creative and Digital teams on product/growth marketing, positioning, messaging, demand generation, content, sales enablement, partner marketing, social media, PR, AR, and marketing operations.

• Integrate marketing efforts with content, product, design, engineering, support, sales, finance, operations, and HR teams.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• 15+ years of experience or equivalent proven impact in relevant fields.

• Strong leadership capabilities combined with product marketing, business development, and operational expertise.

• Demonstrated success in launching and expanding B2B2C offerings within the K12 sector.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent proven impact.

• Expert knowledge of paid media channels, including social, search, affiliate, display, ASO, podcasts, and webinars.

• Experience in mobile app user acquisition strategies.

• Comprehensive understanding of marketing automation and site management, including web analytics, A/B/N testing, tag management, and content management.

• Proficient in Salesforce CRM and Marketing Cloud.

• A passion for education and a commitment to helping students discover their ideal paths to success.

• Strong analytical and creative problem-solving abilities.

• Excellent leadership and communication skills.

• An entrepreneurial mindset.

• Must complete and pass CLEAR™ identity verification during the pre-employment screening process.

• Must be eligible to work in the U.S.

🏝️ Benefits

• Health insurance.

• Retirement contributions.

• Paid time off.

• Additional programs that promote employee well-being.

• Potential variable compensation in addition to base salary (role eligibility).