VP, Digital Strategy

This is a fully remote position, open to applicants in Texas.

📋 Description

• Define and steer the strategic vision for digital marketing initiatives throughout the agency's customized programs.

• Take ownership of developing data-driven, insight-oriented digital strategies aimed at enhancing fundraising growth, audience engagement, and large-scale innovation.

• Lead senior strategists and directors within the team.

• Ensure that digital initiatives are in alignment with client objectives, channel performance, and market opportunities.

• Collaborate with leaders from Digital Operations, Account Management, Creative, Analytics, and Media to guarantee seamless execution and measurable outcomes.

• Oversee the agency's digital strategic planning operations.

• Create frameworks for campaign strategy formulation, audience planning, and channel selection.

• Stay updated on industry trends, platform updates, and emerging technologies.

• Mentor and develop a team of strategists and digital thinkers.

• Propel talent development and succession planning efforts.

• Act as the senior strategic lead for key clients.

• Construct digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations.

• Guide the creation of strategy briefs, strategic program plans, and performance projections across various platforms such as email, SMS, paid media, websites, SEO, and more.

• Present strategic plans, performance insights, and optimization suggestions to C-level client stakeholders.

• Collaborate with Digital, Analytics, Media, Creative, and Pod Delivery Managers to enhance ROI.

• Engage in strategic planning sessions, quarterly business reviews, and initiatives for new business development.

• Utilize behavioral, transactional, and campaign performance data to shape recommendations.

• Advocate for test-and-learn methodologies for audience targeting, creative direction, donor journeys, and conversion optimization.

• Develop case studies and thought leadership materials, including webinars, blog posts, and involvement in industry studies.

• Carry out other assigned responsibilities.

⛳️ Requirements

• A Bachelor's degree is required.

• A Master's degree or equivalent experience in digital strategy, marketing, or nonprofit leadership is preferred.

• Over 10 years of experience in digital marketing strategy, including senior leadership roles in an agency or nonprofit environment.

• Comprehensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration.

• Strong expertise with various digital platforms, including email, SMS, paid social, search, programmatic, and content/web strategy.

• In-depth understanding of donor behavior, nonprofit sectors, and segmentation strategies.

• Proven success in driving digital revenue growth and strategic innovation for clients.

• Proficient in analytics platforms such as Google Analytics, CRM tools, and fundraising platforms.

• Exceptional leadership, communication, and team-building capabilities.

• Willingness to work across various sectors, including faith-based clients.

• Ability to travel approximately 25% of the time.

• Sponsorships are not available for this position.

🏝️ Benefits

• Comprehensive benefits package.

• Competitive salary that reflects experience.

• Remote-first work environment.