VP, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the global demand generation strategy and annual pipeline plan, establishing targets by region, segment, and channel in collaboration with the CRO and Finance.

• Build, lead, and enhance the Demand Generation organization across campaigns, digital/paid media, events, lifecycle, and marketing operations.

• Recruit managers and senior individual contributors, providing coaching to enable them to effectively manage their respective functions.

• Oversee the demand generation budget, manage spend allocation, forecast pipeline yield, and report program ROI to the executive team.

• Create and execute integrated persona-based campaigns using email, paid search and social media, web, content syndication, and partner channels.

• Manage the global portfolio of hosted and sponsored events.

• Collaborate with Revenue Operations to develop the funnel measurement model, including MQL/SQL definitions, lead scoring, attribution, and conversion reporting.

• Implement lifecycle and nurture programs aimed at converting, re-engaging, and expanding prospects and customers.

• Partner with Product Marketing and Sales Enablement to craft messaging, content, and campaign offers.

• Assess and manage the marketing technology stack along with agency/vendor relationships.

• Collaborate with Sales, Product Marketing, Customer Success, and Revenue Operations to align programs with Censys’s sales process.

⛳️ Requirements

• A minimum of 5 years of experience leading a global demand generation function in B2B SaaS, with responsibility for pipeline or revenue outcomes.

• Proven experience in building and managing a multi-level team, encompassing hiring and developing managers.

• Demonstrated ability to manage a multi-million-dollar program budget and report pipeline ROI to executive leadership and Finance.

• Extensive knowledge of full-funnel measurement, lead scoring, and attribution using Hubspot (or equivalent) and Salesforce.

• Successful track record of executing integrated campaigns across paid digital, email, web, events, and content channels in multiple regions.

• Strong collaborative partnership with Sales leadership, focusing on defining lead quality and conversion standards collectively.

• Ability to communicate clearly and concisely with executives, translating marketing performance into business language.

• Openness to learning and sound judgment in applying AI technologies.

• Must be located remotely within the US.

🏝️ Benefits

• Bonus eligibility

• Equity

• Health coverage

• Dental coverage

• Vision coverage

• Retirement plan with company contributions

• Parental leave

• Mental health and wellness benefits

• Flexible PTO

• Professional development stipend

• Reasonable accommodation for disabilities

• In-person onboarding visit to Ann Arbor, Michigan within the first three months