Senior Paid Media Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks while capitalizing on opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other key acquisition indicators.

• Analyze underperforming campaigns to identify areas for enhancement.

• Establish structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging improvements.

• Collaborate with video editors and provide guidance on creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations and take responsibility for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns toward established performance objectives while promoting client retention.

• Excellent direct-response copywriting skills, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase sales funnels.

• Preferred: Experience in a performance marketing agency environment.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation range must demonstrate practical experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Work-from-home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.