Strategist, Paid Media, Ecommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the strategy and execution of Shopping, paid search, and paid social for mid-market and enterprise B2B manufacturers and distributors.

• Take ownership of diagnosis, roadmaps, and revenue results for designated client accounts.

• Conduct strategy discussions, proposal presentations, and quarterly business reviews.

• Convert channel performance data into P&L impacts for client executives.

• Oversee feed strategy, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom label utilization.

• Develop Shopping and Performance Max campaigns tailored to B2B buyer behavior.

• Implement cross-channel exclusion logic to safeguard distributor relationships and avoid cannibalization.

• Create comprehensive paid search and paid social strategies across platforms such as Google, Microsoft, Meta, LinkedIn, and TikTok.

• Design B2B audience targeting frameworks using CRM and first-party lists, customer match, account-based audiences, and lookalike strategies.

• Direct creative strategies and testing frameworks in collaboration with Specialists and the design team.

• Manage cross-channel measurement and attribution linked to ecommerce and CRM results.

• Facilitate bi-weekly client meetings, QBRs, and ad hoc strategy discussions.

• Generate reports that connect channel performance to revenue results.

• Proactively identify channel conflicts, feed degradation, reseller activities, and Buy Box losses.

• Document replicable frameworks from client engagements.

• Assist with audit deliverables, sales enablement, and internal training initiatives.

• Collaborate with the Managing Director on Commerce Architecture / ChannelOS.

• Meet goals related to NSM attainment, CSAT, account retention, and quarterly methodology contributions.

⛳️ Requirements

• Over 4 years of experience in managing paid media.

• More than 2 years of direct experience with Shopping/feeds and/or Amazon.

• Proficient in Feedonomics, GoDataFeed, Productsup, Channable, or similar platforms.

• Experienced with Amazon Seller Central and/or Vendor Central.

• Knowledgeable in Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Familiar with B2B clients or environments with high-SKU catalogs.

• Experienced in working directly with clients to set strategies while executing with Director support.

• Excellent written and verbal communication skills.

• Comfortable presenting to C-suite executives.

• Capable of working in a consultative sales environment.

• Able to contribute to audit and proposal efforts.

• Must currently reside in Canada.

• Must have legal authorization to work in Canada.

• Reliable internet access is required.

• Ability to remain in a stationary position for extended periods.

• Capable of observing and interpreting written and/or verbal communication.

• Proficient in operating a laptop, software platforms, and office productivity tools.

🏝️ Benefits

• Medical, dental, and vision insurance plans.

• Disability and life insurance coverage for you and your family.

• 100% employer-paid plan for the employee and 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workouts available.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO with a minimum of 2 weeks.

• Paid company holidays.

• Birthday off.

• End of Year Recharge with company closure from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, increasing over time.

• Company-wide annual retreat.

• 100% virtual work from a home office.

• PC or Mac provided.

• Reasonable accommodations for qualified individuals with disabilities.