Senior Paid Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into concise recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks and seize opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns and identify avenues for performance enhancement.

• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors, providing clear creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations and stay accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, with significant responsibility for Meta advertising.

• Proven experience in managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to direct campaigns toward specific performance targets while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preferred experience in lead generation and appointment-setting campaigns.

• Video sales letter marketing experience is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible working schedule.

• Performance Bonus.