Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts serving as the main strategic point of contact.

• Conduct bi-weekly client calls that focus on performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Create, launch, and refine Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose campaigns that are underperforming and identify areas for performance enhancement.

• Develop structured testing strategies across various audiences, offers, messaging, creative, and campaign elements.

• Write compelling direct-response ad copy and video sales letter scripts targeted at financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors and provide creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate using Zapier, and establish lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, being accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on paid media experience, with significant responsibility in Meta advertising.

• Proven track record of simultaneously managing multiple client accounts and leading client-facing strategy discussions.

• Demonstrated ability to direct campaigns toward established performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for lead-generation and appointment-setting campaign experience.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels.

• Candidates at the upper compensation range should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.