Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Direct creative strategy, testing, and execution for Universal App Campaigns, Performance Max, Google Search, and Apple Search Ads.

• Manage daily channel operations, complex budgets, channel organization, targeting, bidding, and pacing.

• Establish and conduct a high-frequency creative testing initiative featuring weekly concepts, formats, and asset variations.

• Identify hypotheses and success metrics while making rapid scale-or-kill decisions.

• Monitor testing speed, learning rates, significance, win rates, and creative refresh frequencies.

• Analyze performance and trends, generating creative-level insights and strategic recommendations.

• Develop comprehensive quarterly plans and forecasts.

• Collaborate with creative, product, analytics, CRO, and regional growth teams.

• Enhance conversion pathways, app onboarding, and post-click performance.

• Partner with Google and Apple platform representatives for beta access, issue resolution, and campaign innovation.

• Ensure campaigns align with regional strategies, language, and customer insights.

• Manage CAC, CPA, ROAS, and marginal return analyses to inform spending decisions.

• Leverage AI for media buying, bid and budget optimization, asset creation, and creative variant testing.

• Stay updated on search trends, match-type modifications, creative requirements, app promotion updates, and new campaign types.

⛳️ Requirements

• 5-8 years of practical experience in paid search, with extensive knowledge of Google Ads, ASA, and UAC.

• Essential hands-on experience in running creative tests and scaling Performance Max.

• Demonstrated success in expanding campaigns across various geographies and optimizing for aggressive CAC/LTV targets.

• Comfortable managing both strategy and implementation, with experience handling large budgets and rapid feedback loops.

• In-depth understanding of app install campaigns and app lifecycle optimization (including onboarding, retention, and monetization).

• Proven ability to utilize AI for the daily management of campaigns and uncovering growth opportunities.

• Strong grasp of applying AI to enhance creative speed and quality, from concept development to asset production and iteration, in collaboration with the creative team.

• Established experience in conducting high-velocity creative testing across UAC and PMax, including building test plans, managing experiments, and quickly iterating based on creative and audience insights.

• Cross-functional experience collaborating with analytics, product, creative, and regional marketing teams.

• Excellent written and verbal communication skills, capable of clearly presenting performance results, trade-offs, and ideas.

• Must reside in the US or UK.

• Ability to work independently across different time zones.

• Ambitious and growth-oriented; this role is an individual contributor position with potential for leadership advancement.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Flexible work hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work environment.