VP, Business Technology Strategy – Integration

This is a fully remote position, open to applicants in California.

📋 Description

• Align commercial business goals, agency strategies, and overall technological direction in partnership with the client lead.

• Convert brand and commercial priorities into technology strategies, capability plans, investment recommendations, and comprehensive maturity roadmaps.

• Steer the advancement of business technology capabilities by anticipating future business demands, emerging platforms, and trends within the healthcare industry.

• Maintain enterprise-level visibility across technology capabilities, integration strategies, platform dependencies, constraints, and roadmaps.

• Provide governance and executive oversight to identify strategic risks, technical challenges, and capability deficiencies.

• Collaborate with client leadership and agency leads to sustain a cohesive technology strategy that aligns with omnichannel and business objectives.

• Define the vision, guiding principles, and functional direction for technical execution.

• Offer consultative leadership on marketing technology strategies and validate business requirements against enterprise platform capabilities.

• Establish and manage business technology and data integration strategies across HCP and Patient brand touchpoints.

• Oversee technology planning, cross-functional dependencies, solution architectures, enterprise standards, compliance regulations, and future-state roadmaps.

• Own and refine the business technology maturity roadmap and prioritize investments accordingly.

• Advise business leaders, account teams, and client stakeholders on implementation implications, resource trade-offs, and technical considerations.

• Facilitate executive decision-making across Account, PMO, Experience Strategy, Media, Analytics, Creative, and Technology Delivery teams.

• Maintain strategic oversight throughout project lifecycles to ensure implementations align with approved designs, business goals, and quality standards.

• Establish and refine governance frameworks, operating models, and quality standards.

• Lead the creation of operational documentation, including SOPs, implementation playbooks, rollout frameworks, and governance charters.

• Promote continuous improvement of technology operating models and cross-functional collaboration.

• Demonstrate a commitment to diversity, equity, and inclusion while performing additional duties as assigned.

⛳️ Requirements

• 12+ years of progressive experience in technology strategy, martech consulting, enterprise digital transformation, or digital agency leadership within the Life Sciences / Healthcare & Pharmaceutical sector.

• Profound understanding of commercial pharmaceutical marketing, omnichannel engagement strategies (HCP & Patient), digital operating models, and agency cross-functional processes.

• Extensive knowledge of enterprise marketing technology ecosystems, including Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud, Veeva systems, OneTrust privacy governance, Web/CMS platforms, and Analytics/Data integration frameworks.

• Proven ability to translate complex business requirements into actionable technology strategies, multi-year maturity roadmaps, and governance for execution.

• Exceptional executive presence with a demonstrated ability to build trust with VP/senior client stakeholders and facilitate communication between non-technical business leaders and technical developers/architects.

• Experience in developing Standard Operating Procedures (SOPs), governance frameworks, and cross-agency RACI models.

• Excellent verbal, written, and workshop facilitation abilities.

🏝️ Benefits

• Competitive salaries and benefits.

• Reasonable accommodation during the hiring process for qualified applicants with disabilities.