VP, Brand Strategy – DTC

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as a strategic partner to clients to address business challenges

• Provide proactive solutions and encourage innovative thinking

• Act as a guardian of the brand

• Manage the discovery and creation of brand and product strategies, encompassing go-to-market, business, and creative approaches

• Facilitate client meetings and workshops that support strategic foundations, competitive strategies, brand innovation, and customer experiences

• Collaborate with engagement strategy to convert brand value propositions into desired experiences

• Work alongside clients and creative teams to pinpoint target audience needs, unique value propositions, and supporting rationales

• Oversee qualitative and quantitative research and insights initiatives

• Ensure that activations and executions are aligned with brand strategy principles

• Identify misalignments and propose solutions

• Assist the SVP, Strategy in enhancing and expanding capabilities

⛳️ Requirements

• Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, or a related discipline

• Over 10 years of experience in a healthcare/pharmaceutical advertising agency setting

• Expertise in professional DTC or patient marketing

• Capability to develop targeted, transformative insights

• Experience in brand strategy, go-to-market strategy, business strategy, and creative strategy

• Proven experience in leading qualitative and quantitative research and insights projects

• Strong strategic storytelling and critical thinking abilities

• Proficient in collaborating with strategy, account, creative, and scientific teams

🏝️ Benefits

• 401K plan with employer match contributions up to 4% (immediately vested)

• Life insurance coverage

• Disability insurance

• Medical, dental, and vision insurance plans

• Flexible work arrangements, including hybrid and remote options

• Opportunity to work from anywhere globally for two weeks each year

• 20 vacation days

• One personal well-being day

• 9 public holidays

• Gifted holidays at the end of the year

• Early finish on Summer Fridays in June, July, and August

• Free counseling services through the employee assistance program

• Personalized health support

• Enhanced policies for maternity, paternity, family leave, and fertility

• Ongoing professional development opportunities

• On-demand training and support

• Global mobility options across the organization

• Employee Network Groups

• Dedicated social opportunities and resources for remote workers

• Regular career discussions

• Opportunities for global, cross-capability career transitions