Associate Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to the development of marketing strategies and annual plans that are in line with company goals, market trends, and consumer demands.

• Take full ownership of executing the assigned components of the marketing plan.

• Monitor the performance of the brand and the business, offering data-driven recommendations.

• Oversee the daily execution of integrated campaigns across various channels, including broadcast, digital, social, and influencer platforms.

• Manage brand marketing initiatives related to new products, partnerships, flavors, and formats.

• Collaborate on both qualitative and quantitative consumer research and competitive analysis.

• Track the performance of campaigns and disseminate post-campaign insights to enhance ROI.

• Oversee project budgets and optimize expenditures.

• Work closely with PR, media, partnerships, social, influencer, loyalty marketing, and design teams.

• Propose project priorities and timelines while proactively identifying risks and obstacles.

• Share best practices and process enhancements with less-experienced team members.

• Report directly to the Director of Brand Marketing.

⛳️ Requirements

• Over 5 years of brand management experience, ideally within the consumer packaged goods (CPG) sector.

• Proven ability to execute campaigns and marketing strategies independently and with excellence.

• Strong analytical and problem-solving capabilities.

• A data-driven mindset for developing recommendations and making informed decisions.

• Comprehensive understanding of marketing principles, brand management, digital marketing, and market analysis.

• Excellent communication and interpersonal skills.

• Experience in managing small projects from start to finish and overseeing workstreams in cross-functional initiatives.

• Ability to excel in a fast-paced, dynamic environment while working independently with minimal supervision, managing multiple priorities, and taking ownership of deliverables.

• Proficiency in relevant marketing tools and data sources, including POS, panel data, CRM, and analytics platforms.

🏝️ Benefits

• Bonus

• Fully remote work

• IRL offsites

• Cross-functional collaboration and a feedback-rich environment

• Reasonable accommodations during the application process and employment