Director, Brand Strategy – HCP Engagement, Rare Neurology

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the integrated annual brand plan and the execution system for branded HCP strategy.

• Direct product positioning, HCP segmentation, claims strategy, and the development of branded HCP launch assets prior to approval.

• Manage the branded HCP strategy, including content, promotion, peer-to-peer initiatives, congress activities, field tools, budget, and performance following approval.

• Supervise branded HCP execution throughout the launch and lifecycle, adjusting messages as data and labeling change.

• Formulate brand positioning, launch narrative, and claims strategy across various label scenarios.

• Identify HCP audience segmentation and engagement strategies for specialists and referring clinicians.

• Lead agency-of-record branded workstreams and oversee the branded asset pipeline through MLR review.

• Create product and HCP digital experiences, which encompass websites, CRM programs, and media plans.

• Develop field launch tools and readiness materials.

• Spearhead annual brand planning, budget suggestions, agency guidance, HCP promotion, and synchronized channel execution.

• Enhance performance utilizing channel and engagement analytics.

• Collaborate with TLL, Account Managers, Medical Affairs, Market Access, HEOR, Regulatory, Legal, and cross-functional launch teams.

• Convert branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance metrics.

• Co-manage the relationship with the advertising Agency of Record.

• Lead strategy, budgeting, and execution for congress activities.

• Oversee branded HCP peer-to-peer programs post-approval.

• Advocate for branded HCP strategy during cross-functional launch planning and align priorities across functions.

⛳️ Requirements

• 10–12 years of commercial experience in the pharmaceutical industry in the US.

• Proficiency in HCP marketing, new product launches, access, and market analysis.

• Exceptional leadership, communication, presentation, and business partnership skills.

• Previous experience in commercialization of rare diseases is required.

• Experience in neurology, neuromuscular conditions, or genetically defined populations is highly preferred.

• Proven track record in pre-launch and launch leadership, including brand development prior to approval and within pre-approval promotional limits.

• Demonstrated success in creating and implementing marketing strategies, managing agencies, conducting market research, and forecasting.

• An MBA or a relevant advanced degree is preferred.

• Willingness to travel up to 30% based on business requirements.

🏝️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage.

• Basic life insurance provided by the company.

• Insurance for accidental death and dismemberment.

• Short-term and long-term disability insurance.

• Tuition reimbursement program.

• Assistance with student loans.

• Generous 401(k) matching.

• Flexible time off policy.

• Paid holidays.

• Paid leave programs.

• Additional benefits provided by the company.

• Willingness to travel up to 30% based on business requirements.