VP, Brand Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as a strategic partner to clients, addressing business challenges and providing proactive solutions.

• Manage the discovery and development of brand and product strategies, encompassing go-to-market, business, and creative strategies.

• Facilitate client meetings and workshops that reinforce strategic foundations, competitive strategies, brand innovation, and overall experience.

• Collaborate with the engagement strategy team to convert brand value propositions into desired experiences.

• Work together with clients and creative teams to pinpoint target audience needs, unique value propositions, and supporting rationales.

• Direct qualitative and quantitative research and insights projects.

• Ensure that activations and executions align with brand strategy principles, diagnosing and resolving any misalignments.

• Assist the SVP, Strategy in enhancing and expanding the capability set.

• Partner with strategy, account, creative, and scientific teams to provide strategic recommendations that yield substantial brand results.

⛳️ Requirements

• Over 10 years of experience in brand strategy, strategic planning, or similar roles, ideally within healthcare, pharmaceuticals, life sciences, or highly regulated industries.

• Demonstrated ability to independently lead strategy across complex accounts, including establishing direction, guiding clients, and managing deliverables from inception to completion.

• Proficient in developing brand positioning, messaging architecture, strategic foundations, go-to-market strategies, creative briefs, and campaign strategies.

• Experienced in applying audience and insight development techniques, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.

• A skilled storyteller, facilitator, and presenter capable of translating complex information into clear and persuasive narratives.

• Proven collaborative leadership across various disciplines.

• Ability to work autonomously, navigate ambiguity, escalate issues selectively, and uphold accountability for quality and client impact.

🏝️ Benefits

• 401K plan with employer matching contribution up to 4% (immediately vested).

• Life insurance coverage.

• Disability insurance.

• Medical, dental, and vision insurance plans.

• Flexible working arrangements, including hybrid and remote options.

• The option to work from anywhere in the world for two weeks each year.

• 20 vacation days.

• One personal well-being day.

• 9 public holidays.

• Additional holidays at the end of the year.

• Early finish on Fridays during June, July, and August.

• Free counseling services through the employee assistance program.

• Personalized health support.

• Enhanced maternity, paternity, family leave, and fertility policies.

• Continuous professional development opportunities.

• On-demand training and support available.

• Opportunities for global mobility within the organization.

• Employee Network Groups available.

• Dedicated social opportunities and resources for remote workers.

• Regular career development discussions.

• Potential for global, cross-capability career transitions.

• Adjustments available for interviews under the Disability Confident Scheme.