VP Brand

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of Superpower’s brand strategy, positioning, messaging, integrated campaign roadmap, and brand investment plan.

• Identify audience priorities and convert customer research, cultural insights, and product realities into unique brand positioning.

• Oversee integrated campaigns from the initial brief to production, launch, and evaluation.

• Define campaign audiences, concepts, distribution plans, and desired business outcomes.

• Create creative briefs and establish quality standards for copy, design, and production.

• Develop a brand system that facilitates consistent decision-making as the offerings expand.

• Manage community initiatives, events, and organic social strategy.

• Create opportunities for individuals to connect with Superpower and one another.

• Foster ongoing visibility and demand through content, creators, member stories, cultural partnerships, earned media, and brand communications.

• Oversee the brand budget, prioritize investments, and clarify trade-offs.

• Establish metrics for awareness, consideration, branded search, and qualified demand.

• Collaborate with Growth to evaluate brand contributions to member acquisition.

• Build and lead the brand team alongside an external partner network.

• Set priorities, nurture talent, and establish processes for briefs, creative reviews, production, and learning.

• Partner with Paid Media, Product, Clinical, and Member Experience teams to enhance amplification, measurement, and credible customer experiences.

⛳️ Requirements

• Proven experience managing a consumer-brand function, encompassing strategy, budget, team, and outcomes.

• Background in making decisions during a phase of significant growth.

• Demonstrated experience in personally leading unique campaigns or launches through to market execution.

• Ability to articulate customer insights, creative choices, audience reach, and business impact effectively.

• Skill in showcasing changes in awareness, consideration, customer demand, or acquisition with supporting data.

• Strong creative judgment with the capability to enhance work across copy, design, and storytelling.

• Proficient in crafting effective briefs and simplifying complex health offerings without sacrificing substance.

• Experience in team building and development, along with selecting external specialists.

• Cultural awareness coupled with commercial discipline.

• Genuine interest in health and insights into customer needs and beliefs.

• Nice to have: experience in consumer health, wellness, subscriptions, or trust- and education-driven sectors.

• Nice to have: experience transitioning a brand from an engaged early audience to wider consumer recognition.

• Nice to have: experience linking cultural partnerships, community efforts, or member advocacy with measurable demand.

🏝️ Benefits

• Visa sponsorship.

• Assistance with relocation to the United States for suitable candidates.

• Autonomy and accountability to see decisions through.

• Opportunity to contribute directly to projects with company leadership.

• Team health culture emphasizing prioritization of health.