Visual Identity Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of brand identity and ensure uniform application across designated brands.

• Create and uphold visual identity guidelines, documentation, and assets.

• Establish creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, advertisements, in-store point-of-sale, digital and social media, editorial content, photography, typography, copywriting, and artistic styling.

• Supervise design projects from inception to delivery and evaluate designers’ work for quality and adherence to timelines.

• Ensure that marketing and promotional materials adhere to effective design principles.

• Collaborate with Brand and Creative teams to develop visual campaigns that align with brand identity.

• Lead, manage, inspire, and recruit Graphic Designers.

• Organize and allocate workloads to meet project deadlines effectively.

• Conduct quality assurance reviews and establish standards for brand output.

• Identify and collaborate with vendors as necessary.

• Stay updated on industry, production, and graphic design trends.

• Enhance design workflows to minimize costs, rework, and asset-creation time.

• Translate concepts into objectives and ensure timely delivery.

• Manage prioritization and timelines across assigned brand projects.

• Report to and collaborate with the Director of Design.

⛳️ Requirements

• Bachelor’s degree in Design, Visual Arts, or a related field.

• Over 5 years of graphic design experience, including a minimum of 2 years in a senior or lead position.

• Demonstrated success in leading brand identity and visual systems from concept through to delivery.

• Expert knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Familiarity with graphic design, digital content, social media, and experiential activation.

• Portfolio showcasing comprehensive brand identity work and strategic design thinking.

• Exceptional typography and composition skills.

• Ability to establish creative direction and make independent design choices with minimal oversight.

• Excellent verbal and visual communication skills, with the ability to articulate and justify design decisions to senior stakeholders.

• Self-assured and resilient in the face of constructive criticism and feedback.

• Detail-oriented and highly organized.

• Capable of anticipating brand needs, challenges, and opportunities.

• Experience in print design/editorial layout or motion design is a plus.

🏝️ Benefits

• Bonus, incentive compensation, or other variable pay may be available per applicable company plans.

• A diverse and inclusive work environment.

• Disability accommodations provided throughout the selection process.