Video Ad Designer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Conceptualize, design, and produce video advertisements for pre-roll, native, and digital campaigns across leading ad platforms.

• Assist in planning and executing ad-specific shoots by developing creative briefs, shot lists, and directing the ads in collaboration with the filming crew.

• Create motion graphics, animated titles, overlays, and end cards.

• Adapt creative elements across various aspect ratios, durations, and platform specifications, including vertical, square, landscape, and bumper formats.

• Design and implement A/B tests throughout the funnel, from ad creative to landing page, and leverage results for future iterations.

• Track CTR, engagement, and conversion metrics in real time, translating insights from paid media traffic into creative guidance with the media buying team.

• Contribute to optimizing landing pages.

• Evaluate campaign KPIs and report on the performance of creative assets, identifying successful elements, areas to discontinue, and future focus points.

• Conduct color correction, sound mixing, and audio synchronization.

• Maintain brand consistency across high-volume assets and campaigns.

• Organize and manage media assets using clear naming conventions and version control.

• Keep abreast of advertising creative trends, platform requirements, and new features in Adobe Suite.

⛳️ Requirements

• Demonstrated experience in producing video advertising creative for paid campaigns, with a portfolio showcasing a range of formats and ideally measurable outcomes.

• Expertise in Adobe Premiere Pro and After Effects, along with a working knowledge of Photoshop.

• Ability to work from an existing content library, identifying the strongest moments and editing them into ads that drive conversions.

• Experience in pre-production tasks — including briefs, shot lists, and storyboards — for shoots conducted by a production team.

• Note that camera operation is not included in this role.

• Strong skills in motion graphics and typography, with a keen sense for hooks, pacing, and the crucial first three seconds.

• Basic understanding of paid media: pre-roll, native, and display formats, along with platform ad specifications and funnel metrics.

• Practical experience with A/B testing and utilizing performance data (CTR, CPA, engagement) to inform creative choices.

• Proficiency in KPI analysis — comfortable navigating ad platforms and analytics dashboards, and capable of transforming CTR, LTV, CPA, engagement, and view-through data into actionable creative insights.

• Knowledge of various video formats, codecs, and exporting standards.

• Familiarity with landing page and conversion rate optimization principles is a notable advantage.

• Ability to work efficiently under volume pressure and respond promptly to feedback.

• Capable of working both independently and collaboratively in a fast-paced environment.

• Exceptional communication skills and attention to detail.

• A reel or portfolio showcasing video advertising work; measurable performance outcomes are a plus.

🏝️ Benefits

• Generous training and development budget (10% of your annual salary)

• Competitive salary

• Generous paid time off

• One month of paid sabbatical after three years with us!

• One day off on your birthday

• Extended parental leave

• Health and wellness budget

• Health insurance

• Modern and stylish office environment

• Latest technology equipment

• Healthy snacks and beverages available at all times

• Opportunities for international travel during company retreats!