Vice President, Sponsorship & Exhibition Strategy, Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the current VP to expand the sponsorship and exhibition business line while taking on leadership responsibilities through planned succession.

• Oversee, assist in recruiting, training, and motivating a sales and sales administration team, expanding to around 10 members.

• Participate in weekly one-on-one meetings and team gatherings.

• Provide guidance during sales calls and participate as needed.

• Assist in managing staffing and account allocations.

• Create and implement best practices to enhance service quality and deliverables.

• Propel year-over-year revenue growth while ensuring high profit margins.

• Act as the primary strategist for sponsorship and exhibition on assigned accounts, gradually managing the entire portfolio.

• Design sponsorship and exhibit packages, pricing models, and sales strategies.

• Identify further marketing and sponsorship opportunities that boost client revenue.

• Construct precise revenue forecasts and fulfill revenue targets.

• Aid in developing expo floor layouts that optimize sales potential.

• Establish key performance indicators (KPIs) and provide regular reports to clients.

• Foster long-lasting client relationships, lead client advisory boards, and share insights on industry trends.

• Coordinate with operations and other teams to ensure that sponsored assets are delivered as promised.

• Assess and scope new business ventures related to sponsorship and exhibit sales.

• Represent the organization at industry events, potentially as a speaker.

• Collaborate with marketing to create promotional content for the sponsorship sales offering.

⛳️ Requirements

• Over 10 years of experience in sponsorship, exhibit, or partnership sales for conferences, trade shows, or corporate events.

• More than 5 years in a leadership role.

• Proven success in increasing revenue and developing packages, prospectuses, and pricing structures.

• Experience in managing and coaching sales and operations personnel, including commission structures.

• Exceptional client relationship, negotiation, and presentation skills with senior executives.

• Proficient in forecasting, KPIs, and CRM software.

• Willingness to travel approximately 25–35% of the time.

• Preferred: experience on the agency side.

🏝️ Benefits

• Flexible remote work options.

• Moderate travel opportunities, around 25–35%, for client meetings and onsite events.