Vice President, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a comprehensive program strategy aimed at driving business growth from initial concept to achieving goals.

• Enhance the demand generation engine by analyzing campaign performance, suggesting modifications, and updating marketing, leadership, and sales on progress.

• Produce campaign and program-level reports focusing on lead generation, pipeline development, and bookings objectives.

• Leverage AI-driven tools to model revenue scenarios, optimize budget distribution, and extract insights.

• Attract, nurture, and retain talent within the revenue marketing team.

• Oversee the Sales Development team by assisting with recruitment, hiring, team growth, and pipeline expansion.

• Foster a culture centered around AI within the team.

• Collaborate with product marketing to develop sales materials that drive revenue generation.

• Enhance the channel value proposition in conjunction with channel and strategic alliances teams.

• Formulate and execute Account-Based Marketing (ABM) strategies alongside the sales team to engage critical accounts and expedite deal progression.

⛳️ Requirements

• Over 12 years of leadership experience in Revenue Marketing, Demand Generation, or Growth Marketing, ideally within the B2B SaaS sector.

• Demonstrated success in owning pipeline targets and generating measurable revenue impact through effective marketing programs.

• A data-driven leadership approach utilizing KPIs and analysis to determine optimal next steps and communicate outcomes to the C-suite.

• Experience in formulating AI strategies for a revenue marketing organization and promoting a scalable AI-first culture.

• A Bachelor's degree is required.

• Background in fintech or accounts receivable is a significant advantage.

• Extensive understanding of revenue marketing practices, including ABM, digital demand generation, and sales enablement.

• Strong executive presence with the capability to engage directly with C-suite stakeholders.

• Proven ability to execute initiatives across sales, marketing, and third-party collaborations.

🏝️ Benefits

• Comprehensive health coverage.

• Competitive retirement plans.

• Generous paid time off (PTO).

• Parental leave.

• Flexible work arrangements.

• Investment in professional development.